Share
Share today's newsletter with a colleague
and get credit if they sign up for SmartBrief.
Story being shared
Why Taco Bell believes in disruptive innovation
Jeff Jenkins is Taco Bell's "resident disruptor," and he's been involved in setting up the U.S. Taco Company restaurant chain, establishing mobile-ordering systems and working on Taco Bell's loyalty program. "There doesn't have to be an Uber for tacos. ... What matters is that in a hypercompetitive economy, Taco Bell's business could collapse in any number of ways," Alexis Madrigal writes.
The Atlantic online (6/20)
Or we can send an email on your behalf