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Why Taco Bell believes in disruptive innovation
Jeff Jenkins is Taco Bell's "resident disruptor," and he's been involved in setting up the U.S. Taco Company restaurant chain, establishing mobile-ordering systems and working on Taco Bell's loyalty program. "There doesn't have to be an Uber for tacos. ... What matters is that in a hypercompetitive economy, Taco Bell's business could collapse in any number of ways," Alexis Madrigal writes.

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