Despite their background working in Michelin-starred restaurants, three chefs dreamed of creating a place that was more affordable for the everyday man, without skimping on ingredients or flavor. "[We wanted] farmer’s market food at a price we could afford," says chef and co-owner Erik Oberholtzer. Thus, Tender Greens was born. The affordable, healthy eateries serve locally sourced fare all under $11 a dish, and the chefs plan to grow its seven locations to 30 within the next 10 years.