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Paid search up 30.3% worldwide in first quarter
Worldwide spending on paid search advertising increased 30.3% year over year in the first quarter, according to an IgnitionOne report. Google snagged 78.8% of search spending in the U.S. to retain its lead. Yahoo/Bing saw its domestic percentage rise to 21.2 on the heels of a global ad spending increase of 46.4%.
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