Many hoteliers have noted the increasing popularity of the Pinterest platform and are studying how best to adapt their social-media marketing strategies to fit its concept, this feature says. Several have opted to highlight the tourist attractions around their area to capture travelers' attention. "I think that we will build a community, which we learned from Twitter and Facebook, by embracing the city. Once we have the audience, then we are able to speak a little more about the hotel," said Kelli Crean, e-commerce manager at The Roosevelt Hotel in New York.