This online event will be held this Wed., Apr. 11, from 12 noon to 1 p.m., PST, when SoCal BMA's series, Webinar Wednesday, welcomes Sean Geehan, CEO, The Geehan Group. As the best selling author of the newly released, "The B2B Executive Playbook," Geehan will share the ways that B2B companies can create and leverage customer intimacy to differentiate themselves, and blow away competition. He will also highlight the gap between marketers and business leaders, and the four-step process proving marketing's unquestionable ROI. This week's Web event will equip attendees with compelling, eye-opening insight on which B2B companies are getting it right and why -- and what companies and their leaders cannot afford to get wrong. Read more.