This event will be held Wed., Mar. 28, from 5:30 p.m. to 8 p.m. at EMC in Santa Clara when the NorCal BMA welcomes Alexandra Morehouse, CMO, AAA of Northern California. 71% of all CMOs around the world cited "the data explosion" as their #1 concern in the coming year, and the issue for which they feel least prepared. Get clear, practical guidance to what you need to know and how you can apply it to your business. What exactly is "Big Data?" Is it new? Read more.