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Huawei seeks a holding company to take it global, sources say
Chinese telecom giant Huawei is hearing pitches from ad-agency holding companies as it seeks an agency to help it become a global brand, writes Anita Chang Beattie, citing unnamed industry sources. WPP, Omnicom Group, Dentsu and Interpublic Group are reportedly in the mix. It's the "... dream of every ad agency, [to be] the first to take a Chinese brand global," one Ad Age source in Shanghai said.
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