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Brands celebrate big birthdays this year

With Oreo and Life Savers both turning 100 this year, 2012 is shaping up as a year filled with anniversary campaigns for brands, typically with strong elements of nostalgia. Life Savers is launching a philanthropic component, Connect for a Cause, which centers around the idea that Life Savers are a token of sharing.

The New York Times (tiered subscription model) (4/9)

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