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ZenithOptimedia sees ad growth on the horizon

ZenithOptimedia revised its global ad-spending forecast made in December up a notch, predicting a 4.8% increase, to $489 billion, this year. Battered Europe is expected to stay down, but Asia and Latin America will compensate. Projections call for 5.3% growth in 2013 and 6.1% in 2014.

Advertising Age (tiered subscription model) (3/13), Reuters (3/13), The New York Times (tiered subscription model)/Media Decoder blog (3/13)

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