CFO: SeaWorld Entertainment considers dynamic pricing for parks
SeaWorld Parks & Entertainment is considering the incorporation of dynamic pricing at more of its theme parks, said Chief Financial Officer Jim Heaney. The model involves changing admission fees depending on predicted attendance. Heaney noted that guests generally approve of this model but that it "has to be based on rules that reward certain types of behavior and something guests can understand."
Orlando Sentinel (Fla.) (tiered subscription model)(7/9)

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