Coca-Cola keeps focus on innovation | Evian teams up with Diane von Furstenberg | 7 ways to make package design more effective
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November 7, 2012
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Coca-Cola keeps focus on innovation
Mel Landis, chief customer officer for Coca-Cola Refreshments, said the company will continue introducing new concepts to boost convenience store purchases. ?In some cases, it may even be different forms than it is today," he said. "It may be aluminum or glass. It could be a Freestyle [fountain] machine. It could be anything, but you?ll continue to see us diversify, whether in form or function or package." CSP (10/30)
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Evian teams up with Diane von Furstenberg
Danone brand Evian has partnered with celebrity designer Diane von Furstenberg for a limited edition bottle that features the designer's iconic heart DVF logo. The transparent bottle is printed with organic ink. Popsop.com (11/2)
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7 ways to make package design more effective
Interact OnShelf strategy consultant Adam Spriggs writes that there are seven things to consider when it comes to designing packaging with consumers' needs in mind, including communicating the basic information about a product through its packaging and considering what drives consumers' purchases when designing packaging. Packaging Digest (11/1)
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Cutty Sark rolls out new whisky in green glass bottle
Cutty Sark, Pearlfisher and O-I introduced a new addition to the whisky's core lineup that is packaged in a new glass bottle. Cutty Sark Storm is sold in a tall, oval-shaped green glass bottle designed by Pearlfisher and manufactured at O-I's Alloa glass plant. Packaging Europe (U.K.) (11/5)
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Quinn Glass rebrands its bottling arm
Quinn Glass has rebranded its bottling division and will bottle bulk beverages imported by the U.K. as well as beverages produced in the country. The division, now called Cobevco, will be housed at the company's Cheshire location, which includes glass manufacturing, bottling, bonded storage and distribution. FoodBev.com (11/5)
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Recycling & Sustainability
10 ways to keep packaging on the road to sustainability
When considering the switch to sustainable packaging such as glass, it is important to note that it is impossible to end up with packaging that is 100% sustainable, editor Anne Marie Mohan writes. She says there are 10 things to keep in mind when moving toward sustainable packaging. She writes that considering a package?s lifecycle, keeping an eye out for opportunities to make packaging more sustainable and being aware of the source of packaging materials are all ways to help keep products on the path to more sustainable packaging. Packaging World online (11/2)
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Other News
GPI News
GPI announces 2012 Clear Choice Award winners
GPI recently announced the winners of its 2012 Clear Choice Awards. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits, was named the overall winner by a panel of independent judges. The glass container for Skinnygirl Vodka is manufactured by Vitro. See the full list of winners.
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SmartQuote
Success is often just an idea away."
-- Frank Tyger,
American cartoonist, columnist and humorist
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