Coca-Cola keeps focus on innovation
Mel Landis, chief customer officer for Coca-Cola Refreshments, said the company will continue introducing new concepts to boost convenience store purchases. ?In some cases, it may even be different forms than it is today," he said. "It may be aluminum or glass. It could be a Freestyle [fountain] machine. It could be anything, but you?ll continue to see us diversify, whether in form or function or package." CSP
Evian teams up with Diane von Furstenberg
Danone brand Evian has partnered with celebrity designer Diane von Furstenberg for a limited edition bottle that features the designer's iconic heart DVF logo. The transparent bottle is printed with organic ink. Popsop.com
7 ways to make package design more effective
Interact OnShelf strategy consultant Adam Spriggs writes that there are seven things to consider when it comes to designing packaging with consumers' needs in mind, including communicating the basic information about a product through its packaging and considering what drives consumers' purchases when designing packaging. Packaging Digest
Quinn Glass rebrands its bottling arm
Quinn Glass has rebranded its bottling division and will bottle bulk beverages imported by the U.K. as well as beverages produced in the country. The division, now called Cobevco, will be housed at the company's Cheshire location, which includes glass manufacturing, bottling, bonded storage and distribution. FoodBev.com
GPI announces 2012 Clear Choice Award winners
GPI recently announced the winners of its 2012 Clear Choice Awards. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits, was named the overall winner by a panel of independent judges. The glass container for Skinnygirl Vodka is manufactured by Vitro. See the full list of winners.
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