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April 30, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Baby boomers seen as key to U.S. automakers' revival
    The Big Three Detroit-based automakers -- General Motors, Ford and Chrysler -- each gained U.S. market share in the first quarter, the first time that has happened in 20 years. According to this article, the companies' renewed success is credited to convincing the baby boom generation that the quality of American cars has improved. "The baby boomers used to walk in like zombies and buy the Toyota. They don't do that anymore. They can buy a Korean car, they can buy a Volkswagen, and they certainly can buy a Detroit car," said IHS Automotive economist George Magliano. Bloomberg Businessweek (4/30) LinkedInFacebookTwitterEmail this Story
  • Survey: Annuities draw interest among transition boomers
    According to a new survey, 87% of younger boomers are more interested in financial products that guarantee a 4% return compared to one offering 8% return but with greater market risk. Data also show that while interested in annuities, only 25% of this demographic have one. When asked about their main financial goal ahead of retirement, 29% of respondents said accelerating their savings, 14% said ensuring they don't outlive their savings and 15% said letting their assets grow. BenefitsPro.com (4/25) LinkedInFacebookTwitterEmail this Story
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  • New technologies for seniors sustain acuity, independence
    New technologies are enhancing the ability of seniors to live safely on their own. Cognitive soundness is the promise of the NeuroAD system from Israel, with computer-driven brain exercises that have been shown to be more effective than drugs for restoring brain function in Alzheimer's patients. Another product, Mobiserv, is a robot that keeps seniors up-to-date on their meds and even suggests helpful activities. Senior Housing News (4/23) LinkedInFacebookTwitterEmail this Story
  Trends and Insights 
  • Chained CPI for Social Security is a complex proposition
    The proposal to use chained CPI to calculate future increases in Social Security payments has both strong advocates and opponents. What gets lost in the debate, however, is the complexity of calculating actual cost-of-living increases, especially when applied to older adults whose expenses vary from those of the general population, Philip Moeller writes. U.S. News & World Report (4/22) LinkedInFacebookTwitterEmail this Story
  • Retiring abroad may prove more costly than expected
    The allure of retiring in areas such as South America and Southeast Asia can be powerful, particularly in the pocketbook department. But those planning such an adventure should be aware that if they plan to travel back home and keep their U.S. medical insurance, the planned savings can easily be wiped out. The Huffington Post (4/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Immersion Active News and Events 
  • Immersion Active Webinar -- Target Boomer: Developing an online media mix strategy for mature consumers
    Joe Ford, director of analytics and optimization at Immersion Active, will explain how to effectively craft your media campaign by building an overall strategy to focus not only on where boomers are online, but on what they are doing, why they are doing it, and how to influence their actions. Learn the steps to develop a media plan based on understanding the characteristics of your best customers and the objectives you want your marketing investment to accomplish. Read more or register by e-mailing marketing@immersionactive.com. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
I'm slowly becoming a convert to the principle that you can't motivate people to do things, you can only demotivate them. The primary job of the manager is not to empower but to remove obstacles."
--Scott Adams,
American cartoonist


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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