Chiquita chief discusses advantages of international perspective | Chinese government prioritizes foreign-language skills | University puts emphasis on languages for global economy
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February 16, 2012
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Corporate & Government Spotlight
Chiquita chief discusses advantages of international perspective
Chiquita Brands International CEO Fernando Aguirre spoke at the company's new home in Charlotte, N.C., about his global journey that started as an exchange student barely able to speak English. The experience of learning a new language changed his life for the better, he says, and his company embraced those values when it moved from Ohio to North Carolina, in part because it needed a more bilingual workforce. "Globalization is increasing at an even faster pace," Aguirre said. "Our workforce is far more international than ever before." The Charlotte Observer (N.C.) (2/15)
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Chinese government prioritizes foreign-language skills
More government officials in China have been tasked with receiving foreign-language training to keep up with the country's emergence as an economic power. The trend started with China's top leaders, and the value of a multilingual education has trickled down into other segments of society. "In my experience, direct communication -- even the most basic kind -- achieves better results than indirect communication," former President Jiang Zemin wrote in a book about foreign language. China Daily (Beijing) (2/15)
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University puts emphasis on languages for global economy
Tufts University requires arts and sciences students to take six semesters of a foreign language, and some specific majors require even more language classes. Many students use this to their advantage to gain a skill for their careers. "I hope having a background in two foreign languages will make me a better job applicant in the future," sophomore Maxwell Fathy says. The Tufts Daily (Tufts University) (2/14)
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Language Education Update
An argument in favor of foreign language in education
Even with the rise of translation technology, knowing a second language is as important as ever, writes Elspeth Jones. A recent essay by Lawrence Summers took the opposite stance, but Jones argues that knowing how to speak other languages helps one's economic prospects and also makes life more fulfilling. The Chronicle of Higher Education (free content)/WorldWise blog (2/9)
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Popularity of Chinese grows in the U.S.
A Gallup poll indicates that in addition to being the third most-prevalent language course at U.S. schools, Chinese also is the third most-spoken language behind English and Spanish. It also placed second in a poll that asked "If you were given a chance to learn a new foreign language, which language would you rather learn?" The poll found that 15% of people said Chinese, while 11% said Arabic. Nasdaq.com (2/14)
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Training & Technology
How to help ELL students with technology
In its "Question of the Week," eSchool News editors asked teachers for education-technology ideas for training English-language learners. One teacher describes how valuable Rosetta Stone software has been for helping her ELL students. Other responses included a Spanish teacher who developed her own interactive language-arts program, well-known programs that track student progress and audio technology to ensure that each student is hearing the teacher clearly. eSchool News (free registration) (2/10)
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Rosetta Stone News
Podcast series: Insights into learning, speaking a new language
Organizations need employees with language skills to communicate with customers and co-workers at home and abroad. Rosetta Stone sat down with Bruce Alan Johnson, an author and linguist who speaks seven languages, as he shared insights into learning and speaking a new language in our two-part podcast series.

Part 1: Unlock the Power of Language

Part 2: The Business Value of Language
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SmartQuote
When we try to pick out anything by itself, we find it hitched to everything else in the Universe."
-- John Muir,
Scottish-American environmentalist and writer
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Rosetta Stone Inc. provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone language-learning solutions are used by schools, corporations, universities, government agencies and millions of individuals in over 150 countries throughout the world. For more information, visit www.rosettastone.com/pro.
 
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