NCA supports Easter Egg Roll | Kraft's Trident campaign puts emotion above function | Brands celebrate big birthdays this year
April 10, 2012
NCA SmartBrief
News for the confectionery industry
Market Trends
NCA supports Easter Egg Roll
The NCA and the National Park Foundation were supporters of the 2012 Easter Egg Roll on the White House lawn on April 9. "Our member companies are honored to once again provide ?little candy tastes of happiness? for participants in the 2012 White House Easter Egg Roll," NCA president Larry Graham said. (4/10) 
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Kraft's Trident campaign puts emotion above function
Kraft is changing the marketing direction for Trident gum as it moves to target particular demographics, including women and millennials. For gum chewers in their 20s and 30s, for instance, new agency Saatchi & Saatchi is emphasizing the emotional connections of the brand with pop-art animated colors and the tagline "See what unfolds," while de-emphasizing functional benefits of the gum.
Advertising Age (tiered subscription model) (4/9) 
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Brands celebrate big birthdays this year
With Oreo and Life Savers both turning 100 this year, 2012 is shaping up as a year filled with anniversary campaigns for brands, typically with strong elements of nostalgia. Life Savers is launching a philanthropic component, Connect for a Cause, which centers around the idea that Life Savers are a token of sharing.
The New York Times (free-article access for SmartBrief readers) (4/9) 
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Other News
Diet & Health
Study: Eating fruits and veggies reduces diabetes risk
A study published in Diabetes Care found a correlation between greater consumption of fruits and vegetables and a lower risk of developing type 2 diabetes. The study, examining 3,704 participants over 11 years, also found that people who ate a greater variety of fruits and vegetables were at less risk.
Physician's Briefing/HealthDay News/HealthDay News (4/9) 
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Association News
Ghirardelli hosts California congresswoman
Rep. Jackie Speier, D-Calif., spent a "Day in the Life" last week at Ghirardelli Square. Rep. Speier made waffle cones and fudge, greeted staff, and toured the store. NCA member Marty Thompson had a chance to meet with Speier to thank her for supporting the industry's efforts at sugar reform and to ask for her help in encouraging the House Committee on Agriculture to debate the Farm Bill this session. Contact Liz Reilly.

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NCA Journal Live launched
Stay up-to-date on the latest from NCA and the confectionery industry with the brand-new NCA Journal Live, featuring regular news stories and videos. Contact Susan Whiteside.
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Science & Technology
Study shows digital opportunities for grocers
A report by Brick Meets Click and Grocery Shopping Network shows that grocers are increasingly engaging with consumers through online recipes, applications and digital circulars. "The study confirms that today's shopper is combining online planning with in-store visits to make their grocery shopping more informed, cost-effective and enjoyable," said GSN CEO and President Scott Lutz.
Progressive Grocer (4/9) 
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Perfetti launches mobile effort in India
Perfetti Van Melle India has launched a campaign for its Stop Not brand giving users of prepaid mobile devices the chance to win a free recharge. To enter, participants call a toll-free number and say "Stop Not," which ties into the brand's theme of "Whatever Happens? Stop Not."
Best Media Info (4/9) 
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Quarrel not at all. No man resolved to make the most of himself can spare time for personal contention.
Abraham Lincoln,
16th U.S. president
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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