The NCA and the National Park Foundation were supporters of the 2012 Easter Egg Roll on the White House lawn on April 9. "Our member companies are honored to once again provide ?little candy tastes of happiness? for participants in the 2012 White House Easter Egg Roll," NCA president Larry Graham said.
Kraft is changing the marketing direction for Trident gum as it moves to target particular demographics, including women and millennials. For gum chewers in their 20s and 30s, for instance, new agency Saatchi & Saatchi is emphasizing the emotional connections of the brand with pop-art animated colors and the tagline "See what unfolds," while de-emphasizing functional benefits of the gum.
With Oreo and Life Savers both turning 100 this year, 2012 is shaping up as a year filled with anniversary campaigns for brands, typically with strong elements of nostalgia. Life Savers is launching a philanthropic component, Connect for a Cause, which centers around the idea that Life Savers are a token of sharing.
A study published in Diabetes Care found a correlation between greater consumption of fruits and vegetables and a lower risk of developing type 2 diabetes. The study, examining 3,704 participants over 11 years, also found that people who ate a greater variety of fruits and vegetables were at less risk.
Rep. Jackie Speier, D-Calif., spent a "Day in the Life" last week at
Ghirardelli Square. Rep. Speier made waffle cones and fudge, greeted
staff, and toured the store. NCA member Marty Thompson had a chance to
meet with Speier to thank her for supporting the industry's efforts at
sugar reform and to ask for her help in encouraging
the House Committee on Agriculture to debate the Farm Bill this
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A report by Brick Meets Click and Grocery Shopping Network shows that grocers are increasingly engaging with consumers through online recipes, applications and digital circulars. "The study confirms that today's shopper is combining online planning with in-store visits to make their grocery shopping more informed, cost-effective and enjoyable," said GSN CEO and President Scott Lutz.
Perfetti Van Melle India has launched a campaign for its Stop Not brand giving users of prepaid mobile devices the chance to win a free recharge. To enter, participants call a toll-free number and say "Stop Not," which ties into the brand's theme of "Whatever Happens? Stop Not."