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March 29, 2012
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News and Information on Branded Content, provided by Custom Content Council

  Content Marketing 
  • Custom Content attendees tout potential of new platforms
    Social networking, video, mobile platforms and games are among the ways new media are opening up possibilities for content marketing, according to attendees at last week's Custom Content Conference in Washington. But regardless of the means, the message and storytelling must remain the focus, with technologies used to enhance that function, said Rob Tait of Fresh Baked Entertainment. "It's all about emotional engagement, and it's not just about computers but ... many screens," Tait said. BtoB Magazine (3/23) LinkedInFacebookTwitterEmail this Story
  • Content marketing shows returns for B2B marketers
    Almost half of B2B companies have brought in new business from Facebook, according to a Sagefrog Marketing Group study. Technorati research shows, however, that corporate blogs still are the most popular form of content marketing and companies with blogs draw more Web traffic than those without. Social content marketing can help make B2B brands more human and can improve a brand's standing in its field, Dragan Mestrovic writes. inBlurbs (3/23) LinkedInFacebookTwitterEmail this Story
 
  Social Media 
  • Facebook Timeline calls for timely brand rethinking
    Facebook's Timeline aims at integrating the social network ever more intimately into people's lives, and marketers need to take notice and make appropriate adjustments, advises George Guildford of Punch Communications. Brands should be prepared to experiment, but among the issues worth considering are how Timeline will affect consumer acquisition and engagement. iMedia Connection (3/28) LinkedInFacebookTwitterEmail this Story
  • News content is a big draw for Twitter users
    Marketers could benefit from providing news content within their social mix to build audience, as indicated by data from AYTM Market Research showing that news organizations are among the most followed accounts on Twitter. Separately, AYTM also found that many Twitter users much prefer reading to tweeting, suggesting that actively seeking feedback in campaigns may help pull in these more-passive users. Brafton.com (3/26) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Variety, relevance are key to distinctive content marketing
    Distinctive and always relevant content delivered by a variety of means -- including articles, blogs and video -- is among the ways brands can separate their content marketing from the crowd, Maria Pergolino writes. It's also important to cull just the right consumers for your message from the broader database. B2C Marketing Insider (3/26) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Reason often makes mistakes, but conscience never does."
--Josh Billings,
American humorist


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    About Custom Content Council
    The Custom Content Council is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. Custom publishing is defined as marrying the marketing ambitions of a company with the information needs of its target audience. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America. www.customcontentcouncil.com.
     
     
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