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November 20, 2012
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The ClickBank Internet marketing newsletter providing weekly updates on the industry trends

  Industry News 
  • 3 keys to creating a compelling online presence
    Planning ahead and thinking carefully about your content is the first step in any successful online marketing makeover, according to Duct Tape Marketing's John Jantsch. Follow up that by listening carefully to customers, which is vital to keeping your site relevant, and continually adding value to your e-mail marketing efforts. Entrepreneur online/The Daily Dose blog (11/16) LinkedInFacebookTwitterEmail this Story
  • What can you learn from your site's bounce rate?
    Hosting a huge number of visitors to your site may not mean much if most of them leave shortly after arriving, says Google's Avinash Kaushik. He shares five tips for analyzing your bounce rate and using the data to encourage visitors to stay longer at your site. PCWorld (11/15) LinkedInFacebookTwitterEmail this Story
  • Facebook's ROI tracking works around third-party measurement
    Marketers should be excited by Facebook's new tool for tracking users' post-click actions, Amanda Sibley writes. Advertisers insert a code in ads and Facebook reports back on how many conversions the ad reaped when the user lands on a corresponding page, allowing the advertiser to retarget them. The ROI tool will allow marketers using Facebook to rely less on third-party measurement of their campaigns' effectiveness. HubSpot.com/Inbound Internet Marketing Blog (11/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trend Watch 
  • Mobile shopping gains traction on Thanksgiving Day
    Mobile shopping may be about to become a Thanksgiving Day fixture, with 28% of smartphone and tablet owners saying they'll turn to their devices for that purpose during the holiday, according to a survey commissioned by Digitas. That's an increase of 15% compared with last year's figures. However, in e-commerce terms, three-quarters of those surveyed said it's still easier to shop via PC than by mobile. Adweek (11/19) LinkedInFacebookTwitterEmail this Story
  Legal & Policy News 
  • Mozilla's new Internet privacy icons available via plug-in
    Mozilla has developed a series of new icons as a way of easily cluing users to website privacy-related issues. Color-coded circles with arrows and dollar signs in the middle tell users whether or not their personal information is being sold (red circle) or not (green circle), and badge shapes indicate the divulging of information to law enforcement officials without permission. Mozilla is offering a plug-in that will mark sites appropriately. The New York Times (tiered subscription model)/Bits blog (11/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  SmartQuote 
Nothing is too small to know, and nothing is too big to attempt."
--William Cornelius Van Horne,
Canadian railway executive


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