Cable is top platform for election info, Pew finds | Comcast reports strong quarter on several fronts | RCN adds Veria Living, 3 other channels for Philadelphia market
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October 31, 2012
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Cable is top platform for election info, Pew finds
Cable is the top source for campaign news, with 41% of adults saying they regularly get election information on the platform, followed by 38% who cite local TV, 36% the Internet, 31% network newscasts, 23% local newspapers and 13% national newspapers, the Pew Research Center's Project for Excellence in Journalism has found. Cable also was cited by nearly 1 in 4 adults as the "most helpful" of news sources, according to Pew. Multichannel News (10/25)
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Local Markets
Comcast reports strong quarter on several fronts
Comcast's quarterly profit more than doubled to $2.11 billion, compared with the same period in 2011. Revenues grew to $16.5 billion, with the company adding more broadband subscribers and losing fewer video customers than projected by analysts. Comcast's results were greatly aided by its selling wireless spectrum to Verizon Wireless and its 15.8% share in A&E Television Networks, as well as the strong ad performance of the London Olympics. The New York Times (tiered subscription model)/Media Decoder blog (10/26), The Wall Street Journal (tiered subscription model) (10/26)
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Other News
Campaigns and Agencies
NBA star Blake Griffin drives into his past with Kia
Los Angeles Clippers star Blake Griffin, in a new spot by David & Goliath, uses the Kia Optima as a time machine to advise a child version of himself on the importance of practicing free throws. The spot shows off the car's Uvo voice-command feature. The automaker also announced plans to advertise in the 2013 Super Bowl. The New York Times (tiered subscription model)/Media Decoder blog (10/29)
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Research and Report
Study: Presidential TV ads are up 44.5% compared with 2008
The number of presidential election ads on broadcast and cable through Oct. 21 has increased 44.5% to 915,000, compared with the 2008 election, the Wesleyan Media Project reported. However, the bulk of the ads have been shown in just nine states, while they were more evenly distributed in 2008. The final onslaught is happening now, as about one-third of all political ads for this cycle will be shown prior to the Nov. 6 elections. USA Today/On Politics blog (10/24), Adweek (10/24)
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Next Gen Advertising
FX tunes in Windows 8 app
FX Networks' new application for Windows 8 offers social features for users, including the ability to watch programming and comment on Twitter, Facebook and GetGlue; "hubs" for each original series; and short clips for TV shows and movies. The app will work on tablets, desktops and hybrid PCs. Broadcasting & Cable (10/25)
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Music Choice teams with Nielsen for VOD metrics
Music Choice, through a new agreement with Nielsen, will offer video-on-demand viewing metrics to ad buyers to enable data to be measured against regular TV content. The channel is thought to be the first to make readily available such data via a third-party metrics outfit. Advertising Age (free access for SmartBrief readers) (10/29)
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Bravo promotes "Start-Ups" with social media prowess tracker
Bravo has created a website for its "Start-Ups: Silicon Valley" series that enables users to determine how influential they are in social media circles. The SiliconValleyStatus.com site allows users to track their scores against friends, Bravo personalities and "Start-Ups" cast members, who will offer advice to beefing up their numbers. Broadcasting & Cable (10/29), VentureBeat (10/29)
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Programming News
"Walking Dead" ratings, ad prices reach level of broadcast hits
AMC's "The Walking Dead" reportedly is asking for up to $375,000 for ad buys in the scatter market, reflecting the growth of its audience to levels almost as big as ABC's hit sitcom "Modern Family." "The Walking Dead" also performs well among 18-49 viewers and men 18-34, with its reach "really only second to football at this point," said Brian Hughes, senior vice president and audience analysis practice lead at Magna Global. Advertising Age (free access for SmartBrief readers) (10/25)
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USA Network plans trio of unscripted shows
USA Network has announced the creation of three reality series: "Partners in Crime," about a larger-than-life criminal defense attorney, has gotten a series order; "All In," about sports handicapper Brandon Lang, is being made into a pilot; and "The Cowboy Way," which focuses on Texas cattle ranch workers, is under development. "Our approach to reality storytelling is to showcase a broad spectrum of life's real characters," said Heather Olander, senior vice president of alternative programming. The Hollywood Reporter/The Live Feed blog (10/25)
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Fox News draws record 11.5M viewers for final presidential debate
Fox News generated the biggest audience in its 16-year tenure for the final presidential debate, Nielsen Media Research reported. Fox News, during the 90-minute prime-time debate, garnered an audience of 11.5 million, including 3.4 million in the key 25-54 group. That topped the network's coverage of the 2008 vice presidential debate, which attracted an audience of 11.1 million. TheWrap.com/The Box blog (10/23)
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Digital Media
Publishers race to offer mobile-display ads
Nearly 86% of online publishers will be selling mobile-display ads within the next three months, according to a PaperG survey of sales executives. That's far more than the number who plan to offer social or search ads, and nearly on par with plans for desktop display ads. "Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates," notes eMarketer. eMarketer (10/29)
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Dunkin' Donuts scares up Halloween buzz on Instagram
Dunkin' Donuts is running a Halloween-themed mobile and social media campaign, using platforms including Instagram and Twitter. Users can buy and share virtual gift cards with Halloween-based designs, in a move the company says is intended to complement the seasonal decorations and promotions found in its real-world locations. Mobile Marketer (10/25)
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SmartQuote
Where there is no imagination there is no horror."
-- Sir Arthur Conan Doyle,
Scottish physician and writer
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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