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| NAWBO® SmartBrief |
| April 25, 2012 |
Women pay more than men when they put it on plastic, study finds
Research by the FINRA Foundation shows that women tend to have higher interest rates on their credit cards than men do. Women are also more likely to carry a balance and to incur late fees, although these gender differences disappear for financially literate individuals. You can help to improve your credit score -- and thus reduce your interest rates -- in a number of ways, such as by paying your debts, writes Elisabeth Leamy. ABC News (4/24)
How a woman CEO would help Walmart
Hiring a woman to serve as CEO of Walmart would help the company overcome allegations of wrongdoing, writes Patricia Yarberry Allen. A 2001 lawsuit alleged that the company engaged in gender discrimination, and the company is now the subject of scrutiny over alleged bribery in Mexico. The Huffington Post/The Blog (4/24)
Canada startup accelerator targets women, minorities
The Driven Accelerator Group, a Toronto-based startup accelerator, is designed to help women and minorities make their mark in the world of entrepreneurship. "Driven Accelerator was created to bridge the gap we see in the tech community when it comes to minority founders," said Driven's founder Tamar-Melissa Huggins. The accelerator will run a 12-week program to help five businesses get off the ground. The Globe and Mail (Toronto) (tiered subscription model) (4/23)
Firm uses panel of women to gauge consumer trends
Today, brands are very interested in finding out what women want, and the research firm Ginger is helping them do that. The firm, which was started in 2003, relies on a panel of women to stay on top of consumer trends. The women consulted by Ginger say they couldn't live without their smartphones. Star Tribune (Minneapolis-St. Paul, Minn.) (4/22)
When more pins bring more problems
Jewelry-maker Michelle DiFilippo-Espinoza had a bad experience with Pinterest when unscrupulous individuals stole images of her products and used them to spread malware. "People thought I was not a legitimate business. I lost sales because of it and had to rebuild and regain trust in the Internet community," she said. To help prevent future problems, DiFilippo-Espinoza now places watermarks on her images and remains on watch for suspicious users. The Daily Dot (4/23)
3 tips for tracking social buzz
Measuring social buzz and the real-world results it brings isn't easy, former Intuit marketing manager Kira Wampler says. It's important to cover the basics by including social media in your existing analytics efforts, but brands should also seek to link their social metrics back to the things that really matter to them, whether that be brand sentiment, product adoption or simply engagement. SmartBrief/SmartBlog on Social Media (4/20)
Other News
Louisville is "Possibility City"
Whether it’s innovating your business, advocating on important issues or accelerating your growth, what better place to START SOMETHING than in "Possibility City" -- Louisville? Louisville is a lively city that’s on the move, with major amenities like world-class performing arts, great sports and incredible dining. If your business or personal travels haven't yet brought you to Louisville, ?you're in for a treat when you attend NAWBO®'s Women’s Business Conference, Oct. 4 to 5.
Last chance to save with Spring Membership Drive
NAWBO's Spring Membership Drive ends on April 30. New members who join during this time will receive $25 off their National dues. NAWBO members receive exclusive offers from our sponsor and affiliate partners and rates to the NAWBO Women’s Business Conference. Visit our membership page for benefits and to join now.
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Google introduces its cloud-storage solution
Google has rolled out its cloud-storage service, Google Drive. The service, which will be integrated with Google Docs, comes with 5 GB of free storage, but you can get more by paying a monthly fee. Mashable (4/24)
Learn to manage your time and become a paragon of productivity
It can be hard to stay on track when you leave the confines of corporate culture and go into business for yourself, writes Adelaide Lancaster. You can help to manage time more effectively in a number of ways, including setting an ending time for your workday, focusing on tasks that are critical for maintaining cash flow and putting everything you need to do on your calendar. TheDailyMuse.com (4/24)
4 reasons you shouldn't hire a summer intern
You shouldn't bring in interns to work for your company if you don't have the time to teach them anything, Amy Levin-Epstein writes. It's also a bad idea to hire interns if you don't have physical space for them or if there are no substantive tasks that you can give them. "If they aren't learning, they aren't interning -- they're just free labor," she writes. CBS MoneyWatch (4/24)
Understand your customers' types to improve your relationship
There are at least four types of customers you're likely to encounter in the course of doing business, and each requires a different approach, writes Susan Payton of Egg Marketing & Communications. For example, if your customers are micromanagers, it might be a good idea to give them what they want while setting some boundaries. On the other hand, you should work to strengthen your relationships with your best customers so they will send more business your way, she writes. Small Business Trends (4/24)
Other News
What to do about the JOBS Act today
The government has passed the Jumpstart Our Business Startups Act, which allows for more crowdfunding than has been permitted in the past, but the Securities and Exchange Commission is working out the details. Entrepreneurs can prepare themselves for crowdfunding by gathering important documents, fine-tuning their pitches and working on their marketing campaigns, writes Tanya Prive of Rock The Post. VentureBeat (4/24)
5 tips for finding more comfortable shoes
Wearing uncomfortable shoes can lead to a range of health problems. It's a good idea to wear shorter heels and to avoid shoes that are tight in the toes, according to Katy Bowman, author of "Every Woman's Guide to Foot Pain Relief." Tieks and Aerosoles are among the more foot-friendly brands to consider, according to Bowman. Bloomberg Businessweek (4/23)
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