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February 5, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Boomers have more time to discover their roots
    Several travel agencies have jumped on the growing potential of genealogical travel as a profitable niche, this feature says. "I have found that people in their 20s, 30s or 40s don't have an interest in finding their roots, but as people get older they do. Boomers have more time on their hands to do more research and go back to wherever they come from," said Jerry Rabas, owner of Weber Travel Agency, which helps its Czech-American clients connect to their roots. TravelMarketReport.com (1/31) LinkedInFacebookTwitterEmail this Story
  • Online reviews find a place in senior living marketing
    Senior living communities are beginning to embrace websites that provide objective reviews, even if some of the commentary is less than flattering. "Five years ago, [providers] where terrified about these reviews and would tell us, 'If you put this review up, take our listing [with your site] down.' ... Now they understand, it's part of the marketing process," said Caring.com CEO Andy Cohen. Senior Housing News (2/1) LinkedInFacebookTwitterEmail this Story
  • TV may be starting to see boomers as such, rather than an age bracket
    Television's shift of emphasis on marketing to the 18-49 demographic began only in the early 1960s when the third-place network, ABC, hit upon the idea. Since then, TV has followed that practice with slavish devotion, writes Charlene Weisler. But things may be starting to change, beginning with the growing recognition that what was special about the 18-49 group in the '60s wasn't so much their age as the unique qualities of boomers themselves. MediaPost Communications/TV Board blog (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Technology 
  • Boomers not far behind other generations in tech
    Boomers may not have been on the cutting edge in adopting technology, but they have caught up with and by some measures surpassed younger generations in their embrace of new devices, research shows. And boomers tend to be more informed and selective in their adoption of new tech, looking more at how devices fit into and enhance their lives rather than simply jumping in. Forbes (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • Care for adult children, parents could have a tax benefit
    Providing care and financial support for a relative, making them a dependent under tax laws, can qualify taxpayers for a deduction of $3,800. The deduction could benefit baby boomers who support aging parents or adult children. "There's a changing family dynamic because of the economy," says Bob Meighan of TurboTax. CNBC/The Associated Press (1/25) LinkedInFacebookTwitterEmail this Story
  • Caring for the elderly often leaves caregivers traumatized
    Caring for an elderly loved one can leave the caregiver with a form of post-traumatic stress disorder, an illness that can persist unless addressed and treated. Just as with the more familiar form of PTSD from combat, symptoms can include flashbacks. "Many people find themselves unable to stop thinking about the suffering they witnessed, which is so powerfully seared into their brains that they cannot push it away," said Dr. Barry Jacobs, a clinical psychologist and author of "The Emotional Survival Guide for Caregivers." The New York Times (tiered subscription model)/The New Old Age blog (1/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  SmartQuote 
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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