Kraft marketing chief turns attention to snacking | Lily's Sweets introduces chocolate sweetened with stevia | Sales of specialty food and drinks climbed 6.9% last year
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March 30, 2012
NCA SmartBrief
News for the confectionery industry

Market Trends
Kraft marketing chief turns attention to snacking
Mary Beth West, currently chief marketing officer at Kraft Foods, will helm marketing at the company's global snacking spinoff, Mondelez International. "One of the beauties of snacking over, say, dinner, is that the consumer behavior around the globe is more consistent than it is different," she said. "People chew gum almost everywhere, people eat chocolate." Chicago Tribune (tiered subscription model) (3/29)
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Lily's Sweets introduces chocolate sweetened with stevia
Lily's Sweets has debuted a line of Fair Trade Certified chocolate bars sweetened with stevia and containing 55% cocoa. The bars are available in original, crispy rice, coconut and almond varieties, and a percentage of profits supports organizations that help young people with cancer. (3/30)
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Sales of specialty food and drinks climbed 6.9% last year
The National Association for the Specialty Food Trade reported that retail and foodservice sales of specialty food and drinks increased 6.9% in 2011, to more than $75 billion. The category was led by cheese, with $3.44 billion in sales, and the fastest-growing segment was functional beverages. Progressive Grocer (3/29)
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Other News
Diet & Health
Raisins lower BP in adults with prehypertension, study shows
Adults with prehypertension who ate raisins three times a day saw reductions in their blood pressure, U.S. researchers reported at the American College of Cardiology's annual meeting. Other foods that may help control blood pressure include kiwis, potassium-rich peas and bananas, watermelon, purple potatoes, tofu, chocolate and chili peppers. The Huffington Post (3/28)
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NCA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NCA.

Association News
Register for Candy School
The 2012 Resident Course in Confectionery Technology, or "Candy School", will take place July 15-27 in Madison, Wis. Read more about the two-week educational event and register today. NCA members receive a special discounted rate. Contact Laura Shumow.
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Save money on shipping with NCA's Shipping Program
NCA Members are now able to combine and coordinate their shipping needs by using the NCA Shipping Program. This allows NCA members to leverage their combined buying power to obtain better shipping rates, share assets in consolidation programs, combine administrative functions such as freight auditing and leverage the use of shared technology. For more information, contact Tracy Thompson or the NCA Shipping Program Administrator, Tom Livernash, at (541) 330-0222.
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Science & Technology
TIC Gums develops panning technology without gum arabic
TIC Gums has launched TicaPAN, a panning technology that does not use gum arabic. The technology, for the Asian confectionery market, is said to deliver savings of about 20% and create a hard shell that dries more quickly than with gum arabic. Food Business Review (3/29)
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Regulatory Update
USDA report will show produce prices
The Department of Agriculture is planning a report that will use data from the Agricultural Marketing Services Market News to show the prices each week of conventional and organic produce. "It?s possible to use the data from the retail report to determine how expensive or inexpensive it is to fill half your plate according to USDA?s My Plate recommendations with fresh fruits and vegetables each week," said Audrina Lange, assistant to the director at USDA AMS Fruit and Vegetable Market News. Supermarket News (free registration) (3/29)
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China to build country's largest sugar processing plant
The Chinese government is working with Thai sugar producer MITR PHOL Group to build the largest sugar processing facility in China. The Chongzuo factory is expected to cost about $1.58 billion to build, though no time frame was given for construction. Food Business Review (3/29)
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One is never more on trial than in the moment of excessive good fortune."
-- Lew Wallace,
American general, statesman, lawyer and author
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