Deloitte: Younger shoppers drive e-commerce | What TV brands do U.S. consumers prefer? | Chinese consumers can place preorders for Lenovo's smart TV models
April 9, 2012
Consumer Technology Association SmartBrief
News covering the consumer technology industry
Today's Digital Pulse
Deloitte: Younger shoppers drive e-commerce
Almost half of consumers are buying more online and via mobile devices than they were a year ago, according to a survey from Deloitte. The trend is driven in part by an improving economy that's fueling increased spending across all age groups, but consumers under 45 expect the most from merchants in terms of providing applications and online information that help them find the best deals.
MediaPost Communications/Marketing Daily (4/5) 
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CE in the Home
What TV brands do U.S. consumers prefer?
Samsung Electronics has overtaken Sony among U.S. consumers planning to purchase HDTV sets, with 20% of those surveyed by ABI Research expressing a preference for the Samsung brand, compared with 19% for Sony. LG Electronics doubled its share in the latest survey, to 12%, while Vizio improved to 11% from 8% in a previous survey. ABI also reported that 42% of its respondents had no interest in buying a 3DTV.
MediaPost Communications/Online Media Daily (4/6),  Rapid TV News (U.K.) (4/7) 
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How to make money from mobile-gaming apps
Developers of mobile-gaming applications have several choices in how they get revenues from their apps, this analysis notes. They can choose from one or more of the options, which include in-app purchases and virtual goods, mobile advertising, paid apps and sponsorships.
ReadWrite (4/6) 
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Wii U reportedly will cost $180 to make
The Forget the Box website reports that the bill of materials for the forthcoming Wii U console comes to a total of $180, and that Nintendo will sell the product for at least $300, according to this blog post. Meanwhile, David Gibson of Macquarie Capital Securities expects that Activision won't develop a version of its "Call of Duty" games for the Wii U because of concerns about the graphics capability of the console. (U.K.) (4/9),  Digital Trends (4/6) 
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Tech News
JOBS Act will help American economy, CEA asserts
The Jumpstart Our Business Startups Act, which helps smaller investors put money into startups, was signed into law by President Barack Obama last week, much to the pleasure of the Consumer Electronics Association. "The JOBS Act will encourage economic growth without any additional government spending or new taxes by removing regulatory blocks, thus making funding more accessible for entrepreneurs and innovators," said Gary Shapiro, CEA's president and CEO.
Dealerscope (4/6) 
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Flexible AMOLED screens from Samsung may be branded as "Youm"
Samsung Mobile Display has filed for several trademarks apparently related to its flexible active-matrix organic light-emitting diode displays, including "Youm," according to reports. The Youm display has four layers of thin-film transistors, compared with six layers seen in most liquid crystal displays.
CNET (4/8),  Digital Trends (4/7) 
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Retail Trends
Netflix offers insights into its recommendation system
The Tech Blog at the Netflix website offers some details on how the company makes movie recommendations for its subscribers, according to this blog post. Some of the technology resulted from the company's Netflix Prize competition, which sought algorithms to help power those picks.
EngadgetHD (4/8) 
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Universal releases become available on Apple's iCloud; no go on Fox
Titles from Universal Studios can now be accessed from the iTunes service, this blog post notes. Those from 20th Century Fox are still restricted by contractual obligations between the studio and HBO, however.
Engadget (4/7) 
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How to deal with abandoned online shopping carts
Online shoppers ditch e-commerce websites more than half the time, leaving behind shopping carts filled with items without completing a transaction. Bronto Software, which provides e-mail and marketing automation, offers ways to reduce that trend, saying more than 20% of shoppers will return to abandoned shopping carts and complete their purchases if they receive follow-up messages.
Internet Retailer (4/6) 
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Association News
Gary Shapiro on Stopping distracted driving
Have you checked out CEA President and CEO Gary Shapiro's latest column on This week, he discusses the fact that the National Highway Traffic Safety Administration has suggested designing every hand-held device so it is unusable by drivers. "This so-called 'solution' not only treats the innovative product as the enemy, it discourages innovations which will encourage safer driving and reduce collisions," Shapiro writes. Check out and comment on the full article on
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SBC webinar series: Getting your product sold!
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