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LinkedIn channels rivals, adds "follow" feature | Mobile could open door to emerging markets, says Facebook COO | Google tries to sell YouTube users on Google+
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October 3, 2012
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The Big Story
LinkedIn channels rivals, adds "follow" feature
Taking a page from Facebook and Twitter's books, LinkedIn has added a feature to let users "follow" one another's profiles. The feature will initially only allow users to follow certain high-profile industry leaders, who will create original content for the network. "We're got all these phenomenal influencers on LinkedIn, and we see it as a natural evolution to let people follow those influencers," says Ryan Roslansky, LinkedIn's head of content products.
CNET (10/2),  Reuters (10/2) 
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The Merge
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Mobile could open door to emerging markets, says Facebook COO
Facebook's biggest corporate partners are asking the network to come up with mobile marketing solutions, in part because that would give brands an easier way to connect with customers in developing markets, says Chief Operating Officer Sheryl Sandberg. "When we meet with our clients, they talk about the developing world all the time. ... Their growth is increasingly tied to customers who are first getting connected on mobile," Sandberg says.
All Things D (10/2),  SmartBrief/Marketing (10/3) 
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Google tries to sell YouTube users on Google+
Google is seeking to use YouTube power users to fuel activity on Google+, as part of a broader effort to develop a social "spine" across the search giant's portfolio of services. The company is pitching Google+ to performers who make their living on YouTube, and encouraging them to make use of features such as the Hangouts video-chat feature.
The Wall Street Journal (tiered subscription model) (10/2) 
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Marketer Moments
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Seattle PD goes hyperlocal with new Twitter campaign
The Seattle Police Department has launched 51 neighborhood Twitter accounts designed to give city residents hyperlocal crime reports in real time. The "Tweets-by-beat" project is the most advanced effort to date to bring police blotters into the Internet age, officials say. "This is just a different way we could put out as much information as possible as quickly as possible," says Police Chief John Diaz.
The New York Times (free-article access for SmartBrief readers) (10/1) 
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LinkedIn Twitter Facebook Google+ 
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Platform News
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Most Twitter users are brand followers
Almost 9 out of 10 Twitter users follow at least one brand, says Twitter's vice president of global brand strategy, Joel Lunenfeld, and more than half of the site's users follow at least six brands. That supports the idea that Twitter users are amenable to receiving brand-related content via the service, Lunenfeld says.
TechCrunch (10/2) 
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Do you think CEOs should be on Twitter?
Yes  68.80%
No  31.20%
How involved should your CEO be in your social media presence?: CEOs have too large an influence on a company to be totally divorced from its social media image -- but that doesn't necessarily mean they should spend all day tweeting either, writes SmartBrief editor Jesse Stanchak. The level and style of involvement a company's CEO has in its social efforts depends on the CEO's personal strengths and leadership style, he writes on SmartBlog on Social Media.
Do you use internal social media tools to spur innovation within your organization?   
Voteyes
Voteno
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Measurement Matters
Social sharing is good for innovation, says Nasdaq exec
Companies should see information sharing via social networks as an opportunity and potential driver of innovation, not a threat to their proprietary IP and business secrets, says Nasdaq corporate director Nilofer Merchant. "Sharing almost feels unnatural, but it's the best way to have new ideas," Merchant says.
CNNMoney/Fortune (10/2) 
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The golden rule for Instagram users
Instagram is a wonderful tool, but most users are making horrible mistakes, says Casey Neistat. To get ahead, stop posting Justin Bieber-style photos of your own face, and start trying to tell a story that will engage your followers.
YouTube (10/2) 
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Secure Your Seat at the Pivot Conference, Oct. 15-16, 2012

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Social Shareable
Kitten photos are good for you, scientists say
Looking at cute photos of baby animals is good for your productivity, Japanese researchers say, allowing people to subsequently complete tasks more quickly and more accurately. In response to the finding, BuzzFeed has assembled a gallery of "the cutest, most productive baby animals" around.
BuzzFeed (10/2) 
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If Facebook is Lucky Charms, Instagram is just the marshmallows.
Casey Neistat, filmmaker, speaking on YouTube
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
 
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