How SMBs became F-commerce superstars | Facebook denies revealing private messages on public pages | LinkedIn rolls out Facebook-style approval feature
September 25, 2012
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SmartBrief on Social Business
The Big Story
How SMBs became F-commerce superstars
Small businesses are eating big corporations' lunch when it comes to social commerce on Facebook, experts say. It's easier for mom-and-pop operations to close a sale while remaining friendly and personable, explains Paul Chaney, author of "The F-Commerce Handbook." "This is where small business can really hit it out of the park. ... I connect with the guy or lady who runs the business, and that's the person who's posting," he says.
USA Today (9/24) 
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The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
Connecting & Collaborating
Your follower count doesn't mean much, says Twitter co-founder
Measuring a Twitter account's reach by its number of followers is a crude metric that doesn't tell you all that much about a user's true influence, says Twitter co-founder Ev Williams. It would be "more interesting" to shift to a retweet-focused metric, Williams argues. "The dream metric is how many people saw your tweet," he adds.
BuzzFeed (9/24) 
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Facebook denies revealing private messages on public pages
A rumor that a Facebook glitch was revealing private messages on users' public timelines is baseless, the social network said. The rumor, which began in France before spreading internationally, was likely due to people misremembering whether messages had been posted publicly or not, officials said. "Facebook is satisfied that there has been no breach of user privacy," the network said in a statement.
BBC (9/24) 
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Other News
Marketer Moments
Oreo plans live ad-making session for "Twist" finale
Oreo's "Twist" Facebook campaign, in which the brand posted customized photos of Oreo cookies referencing current events, is drawing to a close -- and for the big finale, the company will make an ad in real time. For one day only, the brand will establish a pop-up ad agency in New York City's Times Square, and create an ad based on social media followers' suggestions and votes.
The New York Times (free-article access for SmartBrief readers) (9/24) 
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Cadbury's Google+ fans get sneak peek at new candy bar
Cadbury will give its 2.5 million Google+ followers the first glimpse of a new chocolate bar from its Daily Milk Bubbly brand, prior to rolling out the product to its Facebook and Twitter fans. The confectioner will use Google's Hangout On-Air broadcast tools for the product launch, and will also send chocolate bars to selected YouTube users for a coordinated video tasting session. (U.K.) (free content) (9/24) 
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SmartBrief Originals
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Platform News
Did Jimmy Kimmel's Twitter stunt pay off?
Host Jimmy Kimmel asked the audience of the Emmy Awards show to send out tweets falsely claiming that actor Tracy Morgan had collapsed on stage, a ploy to increase TV ratings for the show -- but did the stunt work? Kimmel's hoax won about 3,600 retweets and accounted for a sudden spike in show-related Twitter traffic, according to a Trendrr analysis, but it's unclear whether it actually led people to turn on their TV sets.
Advertising Age (tiered subscription model) (9/24) 
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Measurement Matters
For social media marketers, timing is everything
The timing of tweets and Facebook posts could have a major influence on your content's effectiveness, writes Meghan Keaney Anderson. It's best to leave a break between messages, although some audiences have a greater appetite for social content than others, and to focus your content on weekends and later in the day on Twitter, Anderson notes. (9/24) 
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Social Shareable
Wandering flock leaves boutique owner feeling sheepish
A flock of 80 sheep invaded a boutique in the Austrian ski resort of St. Anton, doing thousands of dollars' worth of damage. A store spokesman said he believed that one of the sheep caught a glimpse of itself in a mirror and its curiosity led it to venture through the door. "And being sheep, of course the rest of them decided to follow," the official said.
The Daily Mail (London) (9/24) 
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Business Tips and Advice
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Editor's Note
Interested in writing for SmartBlogs?
Everyone knows that SmartBrief aggregates the best content from around the Web -- but did you know we also feature original blog posts, videos and interviews with thought leaders on our own blog network? Check out the SmartBlogs Network for insights from some of the brightest minds in social media marketing, restaurants, finance and executive leadership. Interested in contributing to one of the SmartBlogs? Check out our submissions guidelines or e-mail Doris Nhan for details.
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It's a bad idea to rely on a platform you don't have any control over. You need a plan B.
Skip Shean, CEO of 16wells, as quoted in USA TODAY
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including and Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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