Small businesses are eating big corporations' lunch when it comes to social commerce on Facebook, experts say. It's easier for mom-and-pop operations to close a sale while remaining friendly and personable, explains Paul Chaney, author of "The F-Commerce Handbook." "This is where small business can really hit it out of the park. ... I connect with the guy or lady who runs the business, and that's the person who's posting," he says.
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
Measuring a Twitter account's reach by its number of followers is a crude metric that doesn't tell you all that much about a user's true influence, says Twitter co-founder Ev Williams. It would be "more interesting" to shift to a retweet-focused metric, Williams argues. "The dream metric is how many people saw your tweet," he adds.
A rumor that a Facebook glitch was revealing private messages on users' public timelines is baseless, the social network said. The rumor, which began in France before spreading internationally, was likely due to people misremembering whether messages had been posted publicly or not, officials said. "Facebook is satisfied that there has been no breach of user privacy," the network said in a statement.
Oreo's "Twist" Facebook campaign, in which the brand posted customized photos of Oreo cookies referencing current events, is drawing to a close -- and for the big finale, the company will make an ad in real time. For one day only, the brand will establish a pop-up ad agency in New York City's Times Square, and create an ad based on social media followers' suggestions and votes.
Cadbury will give its 2.5 million Google+ followers the first glimpse of a new chocolate bar from its Daily Milk Bubbly brand, prior to rolling out the product to its Facebook and Twitter fans. The confectioner will use Google's Hangout On-Air broadcast tools for the product launch, and will also send chocolate bars to selected YouTube users for a coordinated video tasting session.
Host Jimmy Kimmel asked the audience of the Emmy Awards show to send out tweets falsely claiming that actor Tracy Morgan had collapsed on stage, a ploy to increase TV ratings for the show -- but did the stunt work? Kimmel's hoax won about 3,600 retweets and accounted for a sudden spike in show-related Twitter traffic, according to a Trendrr analysis, but it's unclear whether it actually led people to turn on their TV sets.
The timing of tweets and Facebook posts could have a major influence on your content's effectiveness, writes Meghan Keaney Anderson. It's best to leave a break between messages, although some audiences have a greater appetite for social content than others, and to focus your content on weekends and later in the day on Twitter, Anderson notes.
A flock of 80 sheep invaded a boutique in the Austrian ski resort of St. Anton, doing thousands of dollars' worth of damage. A store spokesman said he believed that one of the sheep caught a glimpse of itself in a mirror and its curiosity led it to venture through the door. "And being sheep, of course the rest of them decided to follow," the official said.
It's a bad idea to rely on a platform you don't have any control over. You need a plan B.
Skip Shean, CEO of 16wells, as quoted in USA TODAY
Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company,
GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including
SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.