Digital billboard basics for advertisers
Technological advances drove the evolution from hand-printed signs to digital out-of-home advertising, bringing about shorter lead times, lower production costs and a smaller carbon footprint, writes ADstruc CEO John Laramie. He shares a short primer on the industry, including the enhanced creative freedom that advertisers find with digital billboards. Business Insider
Giant Eagle taps Galleria for display-plan solution
Giant Eagle has implemented Galleria's Promotional Display Optimization, a tool that creates daily end-cap-display plans based on the requirements of individual supermarkets. "We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently," said Dan Schnorr, Giant Eagle's senior director of retail-space planning. Retailing Today
Another congressman visits an ISA member sign company
On April 3, U.S. Rep. John Shimkus, R-Ill., visited Watchfire Signs in Danville, Ill., to witness firsthand how the sign industry plays a role in America's manufacturing sector. Read more.
Sign code issues in Calif.
The latest step in the sign code process for Oceanside, Calif., took place April 18. Read more.
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