Digital billboard basics for advertisers
Technological advances drove the evolution from hand-printed signs to digital out-of-home advertising, bringing about shorter lead times, lower production costs and a smaller carbon footprint, writes ADstruc CEO John Laramie. He shares a short primer on the industry, including the enhanced creative freedom that advertisers find with digital billboards. Business Insider
Giant Eagle taps Galleria for display-plan solution
Giant Eagle has implemented Galleria's Promotional Display Optimization, a tool that creates daily end-cap-display plans based on the requirements of individual supermarkets. "We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently," said Dan Schnorr, Giant Eagle's senior director of retail-space planning. Retailing Today
|Is Pricing Low Your Strategy to Success? Think again.|
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.
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Another congressman visits an ISA member sign company
On April 3, U.S. Rep. John Shimkus, R-Ill., visited Watchfire Signs in Danville, Ill., to witness firsthand how the sign industry plays a role in America's manufacturing sector. Read more.
Sign code issues in Calif.
The latest step in the sign code process for Oceanside, Calif., took place April 18. Read more.
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