McDonald's near Dallas gets a jump on posting nutrition data | San Francisco 49ers' $1.2B stadium to be league's "smartest" | Community embraces Nice N Easy mini grocery
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April 26, 2012
ISA SmartBrief
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Outdoor retail centers in Fla. evolve with the times
Outdoor retail centers in South Florida have evolved to meet challenging times and have managed to stay afloat. Each of the centers has had to deal with its own issues, depending on location, tenant mix and the shopping habits of its customers. Most have worked out these issues and are thriving or at least surviving. Sun-Sentinel (Fort Lauderdale, Fla.) (4/19)
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McDonald's near Dallas gets a jump on posting nutrition data
A McDonald's restaurant near Dallas has interactive touch screens displaying nutrition data for standard menu items. Owner Jonathan Chan says he has not seen a huge change in customer ordering habits, and "if they want a certain item, they're going to get it." The government still is deciding how to implement 2010 Affordable Health Care Act regulations that require restaurant chains with more than 20 outlets to post nutrition information, but Chan said he wanted to take the lead and be transparent. The Dallas Morning News (subscription required) (3/7)
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3M Vehicle Wrap Films in 34 Colors & Finishes
3M? Scotchprint™ Wrap Film Series 1080 is now available in 34 head-turning colors and finishes, including the new Brushed Black Metallic. These long-term, removable cast films create a truly distinctive look. No printing. No overlaminate. Use out of the box. See colors and order samples.
Technology and Trends
Digital billboard basics for advertisers
Technological advances drove the evolution from hand-printed signs to digital out-of-home advertising, bringing about shorter lead times, lower production costs and a smaller carbon footprint, writes ADstruc CEO John Laramie. He shares a short primer on the industry, including the enhanced creative freedom that advertisers find with digital billboards. Business Insider (4/23)
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Giant Eagle taps Galleria for display-plan solution
Giant Eagle has implemented Galleria's Promotional Display Optimization, a tool that creates daily end-cap-display plans based on the requirements of individual supermarkets. "We were already developing end-cap planograms, but Galleria enabled us to complete the process more efficiently," said Dan Schnorr, Giant Eagle's senior director of retail-space planning. Retailing Today (4/19)
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Dove's digital billboard campaign will feature ordinary women
Dove's "Show Us Your Skin" campaign asks everyday women to send in pictures that show off their skin, to be featured on digital billboards in New York City's Times Square. The Orange County Register (Santa Ana, Calif.) (4/23)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

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Miami's LED billboards violate rules, county attorney says
New electronic billboards approved by the city of Miami violate Miami-Dade County outdoor advertising laws, and the county has the power to fine ClearChannel and other outdoor advertising companies that erect LED signs, according to a legal opinion from county attorney Robert Cuevas. The Miami Herald (tiered subscription model) (4/23)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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ISA Update
Another congressman visits an ISA member sign company
On April 3, U.S. Rep. John Shimkus, R-Ill., visited Watchfire Signs in Danville, Ill., to witness firsthand how the sign industry plays a role in America's manufacturing sector. Read more.
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Sign code issues in Calif.
The latest step in the sign code process for Oceanside, Calif., took place April 18. Read more.
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One person with a belief is equal to a force of 99 who have only interests."
-- John Stuart Mill,
British philosopher and political economist
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