Social buzz is worth paying for, marketers say | Facebook woos mobile developers | Boston Police Department proves a hit on Twitter and Facebook
April 9, 2012
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Social buzz is worth paying for, marketers say
Brands can generate significant Facebook buzz using free tools and content created in-house -- but most still spend heavily on Facebook ads in a bid to maximize the return on their campaigns, Cotton Delo writes. The share of social budget dedicated to ads could increase as brands expand their social media spending, since content-creation costs will remain relatively static, Delo writes. Advertising Age (free access for SmartBrief readers) (4/9)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

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Facebook woos mobile developers
Facebook is seeking to help mobile-application developers create and market winning HTML5 browser-based tools, Tom Krazit writes. The aim is to ensure that neither Google nor Apple can control the app ecosystem for Android or iOS devices, allowing Facebook to develop a mobile strategy on its own terms. "Facebook is looking ahead to its next challenge: ensuring it can remain a destination for consumers and developers without having to toe Apple or Google's line," Krazit writes. GigaOm (4/8)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

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Boston Police Department proves a hit on Twitter and Facebook
The Boston Police Department has a larger Twitter following than the police departments of Chicago, Los Angeles, Houston or New York City. Officials have learned to use hashtags to drive conversations, to adopt a light, informal tone when communicating through social channels, and even to post comic videos to YouTube. The Boston Globe (tiered subscription model) (4/6)
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Pinterest users are asked to dress Harrods' window
Harrods, the London department store, is asking Pinterest users to post images relating to a street party for Queen Elizabeth II's Diamond Jubilee. The store will create a real-world window display inspired by the winning Pinterest board, and will bring the creator to London for the window's unveiling. Luxury Daily (4/9)
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Other News
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Facebook catches on south of the border
Mexico is the world's fifth-fastest-growing market for social media, with Internet users expected to increase their social media activity by 17.9% this year, eMarketer estimates. Facebook is expected to have 25.6 million Mexican users by the year's end, according to this article. eMarketer (4/9)
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Other News
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

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Don't expect too much from social media
There's a limit to what social media can do for a brand, so smart marketers understand the need to combine social media outreach with more conventional offline, search, e-mail and sponsorship campaigns, Nate Elliott writes. "The sooner we start looking at social as a valuable point solution at certain parts of the customer life cycle -- rather than as something that should take over our entire marketing ecosystem -- the sooner we'll start seeing real, consistent value from social media marketing," Elliott writes. Elliott's Blog (4/6)
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Should your firm build its own social network?
A growing number of companies, including Amazon, Disney, IKEA, Kraft Foods and Procter & Gamble, are building their own online communities as a way to reach out to customers. A study suggests that customers spend an average of 19% more after joining brand-based digital communities, comfortably offsetting the companies' costs of establishing and maintaining the networks. Strategy+Business online (free registration) (4/6)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Social Shareable
Regional dictionary is a whoopensocker
The Dictionary of American Regional English offers people across the country a chance to familiarize themselves with words such as Wisconsin's "whoopensocker," meaning something unique and excellent; Nantucket's "slatchy," meaning a moment of sunshine in the middle of a storm; or Pennsylvania's "bufflehead," a foolish person. (4/9)
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Need to create awareness from scratch? You'll probably have a hard time doing that with a Twitter account."
-- Nate Elliott, writing in his blog at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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