Analysis: Commodities prices closely linked to detergent market | Companies bet on popularity of cleaning wipes | EPA testing plan lacks specifics, ACI says
May 3, 2012
ACI SmartBrief
News and information on the cleaning products industry

Business Update
P&G gives Tide a spin as an NFL sponsor
Procter & Gamble's Tide detergent has become a sponsor of all 32 franchise teams in the National Football League in a multiyear deal, beginning with the 2012 football season. "For us, the NFL's growing female fan base played a big role in developing the Tide sponsorship," said Sundar Raman, North American fabric-care marketing director. "It allows us to tap into America's passion for the NFL and fan loyalty toward their home teams." Adweek (4/25)
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Analysis: Commodities prices closely linked to detergent market
The prices of commodities used to manufacture detergents could increase significantly as the economic recovery takes hold and consumers start spending more on detergents, writes Mintec's Robert Miles. "The recent trend to reduce packaging and produce more concentrated products means that any [commodities] cost increase is now likely to be much more pronounced and potentially noticeable to the consumer as a result," he writes. Spend Matters (4/30)
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Other News
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Science and PolicySponsored By
EPA testing plan lacks specifics, ACI says
The Environmental Protection Agency's Office of Pollution Prevention and Toxics recently announced plans to do more testing on chemicals on the market. Since the announcement, the EPA has been vague about the criteria it will use for testing, which is making it difficult for companies to provide the agency with detailed information or prepare for the assessments, said Paul DeLeo, senior director of environmental safety at the American Cleaning Institute. Chemical & Engineering News (4/30)
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Campaign to identify harmful cleaning products draws criticism
The American Cleaning Institute is criticizing efforts by the Environmental Working Group to highlight what they say are hazardous cleaning products on a "Hall of Shame." EWG ignores the research and development efforts that go into ensuring the safety of cleaning products, manipulates scientific findings, and defies common sense, ACI said in statement. (4/26)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

SustainabilitySponsored By
Target goes online to pitch eco-friendly products
Target is ahead of the pack when it comes to promoting its eco-friendly product lines, writes Leon Kaye. The retailer uses an online "magazine" to tell stories about its commitment to ethically and ecologically sourced goods, and to highlight green brands such as Method, Yes To and Burt's Bees. "Target's approach towards pitching its more socially responsible products is a great way to reach out to customers," Kaye writes. (4/25)
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A good cause can bring together brands, consumers via social media
Using social media to identify a brand with a worthy cause can help humanize the brand, even if the cause isn't something normally associated with a brand's product, Murray Newlands writes. It's also a good way to spark a conversation with consumers and improve a brand's image, he writes. SmartBrief/SmartBlog on Social Media (4/24)
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Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

ACI News
Registration Now Open for 2012 ACI Mid-Year Meeting
Registration is now open for ACI's 2012 Mid-Year Meeting, June 18 through 21 at the Gaylord Texan Hotel & Convention Center in Grapevine, Texas, just outside Dallas. The event features meetings of ACI's expert standing committees, issue updates and networking events for the cleaning product supply chain. Register today on ACI's website.
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Surfactant Sleuths Identify Keys to Stopping Corrosive Behavior
Researchers honored by ACI have identified a group of surfactants that are highly effective in acid cleaning formulations in preventing the corrosion of steel surfaces. ACI recognizes the best paper published during the previous year in the Journal of Surfactants & Detergents; the award was presented at the American Oil Chemists' Society 103rd Annual Meeting in Long Beach, Calif.
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Scientists Honored for Greener Solvents Research
Research that shows how glycerol -- a syrupy and sweet-tasting chemical byproduct -- can be used as a sustainable solvent in industrial cleaning applications is being honored with the 2012 Glycerine Innovation Award. The yearly honor is sponsored by ACI and the National Biodiesel Board and was presented at the Annual Meeting of the American Oil Chemists' Society.?
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Be regular and orderly in your life, so that you may be violent and original in your work."
-- Gustave Flaubert,
French novelist
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