Confectioners shed Easter egg packaging | The all-time sweetest chocolate ads | The bilby, threatened in real life, thrives in chocolate form
 
April 6, 2012
NCA SmartBrief
News for the confectionery industry
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Market Trends
Confectioners shed Easter egg packaging
Companies making and selling chocolate Easter eggs are reducing their packaging, notes Jonathan Thomas, an analyst with Leatherhead Food Research. "For example, Cadbury now produces a range of Dairy Milk-branded Easter eggs which have no boxes," he said. ConfectioneryNews.com (France) (4/5)
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The all-time sweetest chocolate ads
Adweek's 10 most memorable television ads for chocolate include the Snickers ad starring Betty White and the "Sexy and I Know It" ad for M&M's, which both debuted during Super Bowls. Also on the list is a Kit Kat ad showing computer-generated singing and dancing squirrels. Adweek (4/5)
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The bilby, threatened in real life, thrives in chocolate form
The bilby, a small marsupial that is a threatened species in Australia, is a favorite shape for Easter chocolates. Since 1991, the Foundation for Rabbit-Free Australia has been promoting the bilby as an Easter symbol, and chocolate-makers including Haigh's Chocolates and Darrell Lea donate a portion of Easter bilby sales to preservation of the real animals. National Public Radio/The Salt blog (4/5)
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Other News
Making Work-Life Balance Work
For startups or established enterprises, juggling the demands of work and the rest of your day means knowing what's important, setting boundaries and getting creative. Click here to read Boomtown: Think Like a Startup

Diet & Health
Eating low-glycemic breakfast curbs blood glucose levels
A study in the Journal of Nutrition and Metabolism found that participants who ate a breakfast with a low glycemic index had better satiety levels and lower blood glucose concentrations after breakfast and lunch than those who did not have a low-glycemic breakfast. Yahoo!/Asian News International (4/5)
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Association News
Greg McCormack urges colleagues to "End Big Sugar"
Greg McCormack, president of Kencraft, tells the story of Bobs Candies and encourages reform of U.S. sugar policies in this video. NCA plans to leverage the video message on Capitol Hill. Contact Liz Reilly.
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What happens if your data is breached?
Does your company take orders over the Internet? Do you store your customers' credit card information? Do you store your employees' Social Security or driver's license numbers? Are you able to determine and what your financial exposure would be if this data fell into the wrong hands? The NCA Insurance Program has access to the leading markets and a proprietary policy for network security liability coverage with affordable coverage for today's confectionery manufacturers, distributors, and brokers. Contact Bonnie Gauerke at (800) 222-4664, ext. 1635, or blg@telcominsgrp.com for a quote today.
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Science & Technology
Intelleflex introduces RFID tracking system
Intelleflex is launching a food tracking system that uses cellular RFID tags that contain global positioning devices. The tags, which cost about $1 per use, record the location of food cases, along with the temperature and time, sending the information to the cloud for users to access. Food Business Review (4/4)
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International
Finland's Fazer sets sights on Asia
Fazer, a top confectioner in Finland, is seeking a distribution partner in Asia as part of a plan to become an international company by 2016. The company currently sells its products in travel retail venues in Asia but not in traditional retail stores. ConfectioneryNews.com (France) (4/4)
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SmartQuote
Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof."
-- John Kenneth Galbraith,
Canadian-American economist
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