App study suggests Facebook could be reaching saturation point | Bing gets access to users' Facebook photos | Wheat Thins heads to Six Flags for Labor Day
August 31, 2012
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SmartBrief on Social Business

The Big StorySponsored By
On the social Web, brands are people too
The design of social networks such as Facebook and Twitter is blurring the distinctions between people and brands online, Noah Brier writes. That's an evolutionary leap from earlier online-marketing paradigms, and creates big opportunities -- and a few thorny challenges -- for brands. "A brand's Facebook page isn't any different from mine, and ultimately what that means is that brands have to act (and create content) just like people on these platforms," Brier writes. Advertising Age (free access for SmartBrief readers) (8/30)
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Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack.
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Connecting & Collaborating
App study suggests Facebook could be reaching saturation point
Facebook applications were downloaded less frequently than those on other social services such as Instagram and Twitter, according to a Distimo study. That's potentially a sign that, in some markets, Facebook is nearing its saturation point and is seeing its growth slow, Sarah Perez writes. TechCrunch (8/30)
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Bing gets access to users' Facebook photos
Facebook has granted the search engine Bing access to Facebook users' photos, which will begin to show up in Bing searches. Clicking on a photo from Bing's results page allows logged-in users to view other photos matching their search, or simply to browse through their friends' photos. The Register (U.K.) (8/31)
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The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

Marketer MomentsSponsored By
Wheat Thins heads to Six Flags for Labor Day
Wheat Thins is teaming with three Six Flags locations for a Labor Day weekend Facebook promotion that lets guests skip the next roller coaster line when they use an automated service to check in from the top of the roller coaster. The campaign builds on an Instagram promotion in which fans were asked to post photos of themselves making terrified faces, as though they were aboard a particularly stomach-churning roller coaster. MediaPost Communications/Marketing Daily (8/30)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Platform NewsSponsored By
Facebook ad revenues are projected to reach $4.23 billion in 2012
Facebook's ad revenues are projected to hit $4.23 billion this year, an increase of 34.1% from 2011, and will likely reach $6.81 billion by 2014, according to an eMarketer report. That's unlikely to please the social network's investors, however, as they were expecting ad revenues of around $5 billion for 2012. eMarketer (8/31)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Measurement MattersSponsored By
Use Facebook's segmentation option to hit the target
Business-to-business marketers can take advantage of Facebook's demographic-segmenting options by targeting their campaigns through the news feed to only the prospects who would find it relevant, Amy Porterfield writes. Combine the targeting options with Promoted Posts, and refine based on the results, Porterfield suggests, and engage more fruitfully with those smaller number of leads captured, creating more meaningful customer profiles. Entrepreneur online (8/30)
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Being transparent can benefit brands on social networks
A Brazilian court case in which Nestlé fought for the right to conceal its use of genetically modified ingredients has turned into a PR disaster on social networks for the company, Murray Newlands writes. That shouldn't surprise social media professionals, who know that transparency is always the best policy. "If something needs to be hidden in order to keep your brand image up -- change it," Newlands writes. SmartBrief/SmartBlog on Social Media (8/31)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Social ShareableSponsored By
How would Obama fare on 4chan?
President Barack Obama took Reddit by storm this week after logging on for an impromptu Q-and-A session. In this satirical piece, Avery Edison imagines how Obama would fare if he paid a visit to other online communities, envisioning him being mocked by TV snobs from The Onion AV Club and being pelted with spam comments on WordPress. Slacktory (8/30)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Business Tips and Advice
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Editor's Note
SmartBrief will not publish Monday
In observance of Labor Day in the U.S., SmartBrief will not be published Monday. Publication will resume Tuesday.
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Who's Hiring?
Position TitleCompany NameLocation
Sr. Business Leader, Global Digital Marketing Strategy and CapabilitiesVISAFoster City, CA
Click here to view more job listings.
On Facebook, the biggest marketers in the world get accounts that look just like mine."
-- Noah Brier, co-founder of Percolate, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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