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May 4, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  Customer Satisfaction & Marketing 
  • Why you should offer fewer choices to your customers
    Providing too many product choices to your customers can be overwhelming, so you should try to limit the number of products and services that you sell. "[W]hen we're actually confronted with all those choices, we not only have trouble making decisions, which means we're less likely to buy, but we're less satisfied when we do make a purchase," writes Rhonda Abrams of The Planning Shop. USA Today (5/3) LinkedInFacebookTwitterEmail this Story
  • How to make a successful B2B video
    It is possible to use search-engine optimization techniques in online marketing videos, according to Chris Peterson. Companies can help to get their videos noticed by linking to their websites in the descriptions and by including keywords in the videos. A business can help to attract viewers by making their videos short and simple. MarketingProfs (5/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Management & Leadership 
  • How to protect against employee sabotage
    At one company, employees left to start their own business and they sabotaged their old employer on the way out, according to their former boss. The incident emphasizes company leaders need to touch base with customers on a regular basis to make sure all is well, Norm Brodsky writes. Inc. online/Street Smarts (5/1) LinkedInFacebookTwitterEmail this Story
  • Tips for managing a mountain of e-mails
    Businesspeople who receive a deluge of e-mails might be tempted to respond immediately to each one, but that isn't necessarily the best use of time. Don't feel compelled to respond to every message, Dave Johnson advises. "Touch every email only once. Reply or delete it -- don't leave it to occupy more of your time again tomorrow," he writes. CBS MoneyWatch (5/1) LinkedInFacebookTwitterEmail this Story
  • Could hiring a consultant help your business?
    If you're trying to decide whether to hire a management consultant, you should ask whether you are ready to face the reality of the situation that your business is in, Steve Tobak writes. "[A]ll too often CEOs and management teams will hire a management consultant and then be resistant to the truth," he writes. It's also important to make sure a consultant will be able to offer objective advice, he writes. CBS MoneyWatch (5/3) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Prepare yourself for the coming uptick in small-business lending
    Research shows many banks have plans to step up their lending to small businesses. "As more banks pursue small business lending, you could find yourself with more options, including new banks you may not have considered before," Rieva Lesonsky writes. "Use a variety of sources to keep in the loop as to which banks are most aggressive in pursuing small business loans." Small Business Trends (5/2) LinkedInFacebookTwitterEmail this Story
  • How to compensate your employees with stock
    If your company doesn't have access to much cash, it can pay employees or vendors with company stock, Susan Schreter writes. But business owners should be careful to avoid giving away so much stock that they lose control of their companies. "Entrepreneurs should be cautious when negotiating stock compensation agreements with employees or vendors and resist making statements that can be construed as guarantees of big profit outcomes," she advises. Fox Business Small Business Center (5/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 
  BBB in the News 
  • Scammers are targeting military families
    Scammers are attempting to extract money from military families by posing as their relatives, according to BBB. You can help to protect against these scams by asking for personal information and by talking with other family members. Avoid wiring money, BBB recommends. WFMY-TV (Greensboro, N.C.) (5/3) LinkedInFacebookTwitterEmail this Story
The young man knows the rules, but the old man knows the exceptions."
--Oliver Wendell Holmes Jr.,
U.S. Supreme Court justice

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