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January 18, 2012
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2012 International CES
Ultrabooks, LTE, digital, TV, connectivity and more
The 2012 International CES, which moved to a Tuesday-through-Friday format, wrapped up last week after attracting a record number of more than 3,100 exhibitors across 1.86 million net square feet of exhibit space, according to CEA. Of the more than 153,000 attendees, more than 34,000 were classified as international attendees. In terms of new products, CEA reports that more than 20,000 were launched at the trade show.

CEA President and CEO Gary Shapiro expressed his excitement about the record-breaking numbers. "The 2012 CES was the most phenomenal show in our history, generating more energy and excitement across every major industry touching technology than ever before," he said. "The breadth and depth of the 2012 CES, which featured more innovative technology products than anywhere else on Earth, is a testament to the dynamic and innovative global consumer technology industry." Shapiro predicted the CE industry would reach $1 trillion worldwide in 2012.

While it was impossible for this reporter to view every product, overarching themes and topics made news throughout the trade show: ultrabooks, smartphones, OLED TVs, 3DTV, digital entertainment and marketing, audio, video, home monitoring, 4G, 3D printing and connectivity. What follows is a wrap-up that can serve as a refresher of what you saw in the exhibit halls and heard during the keynotes and sessions, or as insight into what you missed.

Enjoy CEA SmartBrief's take on the show -- then, once you're finished, you can begin to ponder what you might see next year at the 2013 International CES, which will be Jan. 8 to 11 in Las Vegas.

If you find our 2012 International CES wrap-up useful, sign up for our timely e-newsletter. CEA SmartBrief delivers the stories making news in the consumer technology industry directly to your inbox, FREE.

--Susan Rush, Lead Editor

  • Intel CEO talks smartphones, Ultrabooks
    Source: CEA
    Ke$ha's hit song "Blow" set the tone for the CES keynotes as the musical backdrop to a montage of pictures highlighting the show. CEA President and CEO Gary Shapiro gave opening remarks and then introduced keynote speaker Paul Otellini, president and CEO of Intel. "Paul has led Intel through one of the most turbulent times [in our industry]," Shapiro said as part of his introduction. "He has always insisted that Intel can push the boundaries. ... In every part of the computer continuum, Intel is there."

    When it was Otellini's turn to take the stage, he was excited to talk about new partnerships and product plans involving the company's chipsets, calling Intel designs the engines for experiences. "We are building these experiences on Moore's Law. ... Moore's Law is ... about human innovation," he said before unveiling Intel's entry into the smartphone market. The first Intel-powered smartphone will make its debut in China through a partnership with Lenovo. The K800 will be shipped by China Unicom in the second quarter of this year, Lenovo Senior Vice President Liu Jun announced.

    Otellini also unveiled the Intel smartphone reference design, which he touted as a customer-ready platform built on the Android platform that features eight hours of talk time and 14 days of standby time.

    Beyond the smartphone, Otellini brought Dell's Jeff Clark onstage to unveil the Dell XPS 13 Ultrabook, featuring durable aluminum and a carbon fiber base. The computer is 6 mm at its thinnest point and weighs less than 3 pounds. The device features an optimized 13-inch display that is similar in size to typical 11-inch notebooks. It also sports an eight-hour battery life, is location aware and is always on and always connected, according to Clark.

    "Ultrabook means you always have the tools of creation nearby," Otellini said.
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  • Microsoft CEO highlights Metro
    Microsoft CEO Steve Ballmer kicked off this year's International CES with a pre-show keynote address that highlighted the company's Metro user interface, which is already incorporated in the Windows Phone operating system and will be a key element of the forthcoming Windows 8 release. Ballmer also showed off the Lumia handset, Nokia's first Windows Phone handset to be available in the U.S. The Wall Street Journal (tiered subscription model) (1/10) , (1/9) LinkedInFacebookTwitterEmail this Story
  • FCC chairman: We're running low on wireless spectrum
    Julius Genachowski, chairman of the Federal Communications Commission, said the demand for wireless broadband access to the Internet will cause a shortage in wireless spectrum that needs to be addressed soon. One solution may be incentive auctions in which owners of wireless spectrum licenses sell the spectrum to the highest bidders, he noted. VentureBeat (1/11) , Multichannel News (1/11) , (U.S.) (1/11) LinkedInFacebookTwitterEmail this Story
  • Top execs tout education reform, innovation
    The importance of education and industry innovation was highlighted in the Innovation Power Panel. "We must fundamentally improve our educational system," said Ursula Burns, chairman and CEO of Xerox. Alan Mulally, president and CEO of Ford Motor, said manufacturing "can be a big part of fueling U.S. growth." John Stratton, president of Verizon Enterprise Solutions, said his company had established centers in Boston and San Francisco where entrepreneurs could work on phone applications and services. The Register (U.K.) (1/12) , (Las Vegas) (1/11) LinkedInFacebookTwitterEmail this Story
  • Ericsson CEO functions as an HDMI cable in demo
    Ericsson demonstrated how the human body can act as a conductor between gadgets, using CEO Hans Vestberg as a virtual HDMI cable in a keynote presentation. Vestberg showed how he could transmit a video from an Android smartphone to a nearby monitor. CNET/CES 2012 blog (1/11) LinkedInFacebookTwitterEmail this Story
  • Other News
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At A Glance 
  • OLED TVs highlight product introductions
    Organic light-emitting diode television sets were among the new products attracting the most attention at CES, with LG Electronics unveiling a 55-inch model that was just 4 millimeters thick. The ultrathin, extremely light OLED TVs are expected to command premium prices when they go on sale to the public later this year. United Press International (1/15) LinkedInFacebookTwitterEmail this Story
  • It's Eureka! for startups
    The new Eureka Park TechZone, which was sponsored by the National Science Foundation and Startup America Partnership, showcased innovative startups and entrepreneurs. Innovega, HealthMicro, Solarmer Energy and Perpetua Power Source Technologies were among the exhibitors in the zone. San Antonio Express-News (1/11) LinkedInFacebookTwitterEmail this Story
  • Panel: The connected consumer changes everything
    Internet-connected mobile devices carried by consumers are changing the game in how consumer electronics are marketed and sold, six marketing executives said in the Connected Consumer session. Carolyn Everson, vice president of global marketing solutions at Facebook, said technology "is connecting us to people we know and those we don't know and within four degrees of separation you're connected to about a million people." TWICE (1/12) LinkedInFacebookTwitterEmail this Story
  • Digital health products abound
    Gadgets that help people monitor vital signs, such as their heart rate, and keep track of their weight were abundant at CES. This blog post looks at four such products that were on exhibit. GigaOm (1/12) LinkedInFacebookTwitterEmail this Story
  • Other News
Reporter's Notebook 
  • Reporting from the show floor and the sessions
    Seeing all the products and technologies from more than 3,100 exhibitors across the largest show floor in CES history is impossible, but with notebook in hand, CEA SmartBrief scoured the show floor looking for interesting products and facts. This section offers insights and news from a couple of finds. LinkedInFacebookTwitterEmail this Story
  • Bone-conduction technology comes to sport headphones
    Source: AfterShokz
    AfterShokz showcased headphones for the fitness, mobile and gaming markets that leverage bone-conduction technology to transmit sound through the listener's cheekbones to the inner ear. Unlike ear buds, the headphones sit in front of the ear and bypass the eardrum, which the company contends means a safer transmission of sound. "Bone-conduction technology has been around a long time, developed initially for our military forces," said Bruce Borenstein, president and CEO of AfterShokz. "We've taken that technology and built it into consumer-friendly headphones that active adults, business travelers and gamers will benefit from." The company offers three models -- AfterShokz Sport, AfterShokz Mobile and AfterShokz Game. LinkedInFacebookTwitterEmail this Story

  • Focus on social deals to drive tech-accessory sales
    Shoppers generally prefer to make tech-accessory purchases in bricks-and-mortar stores, but social media still has a role to play in sales, said Chris Ely, CEA research manager. Data show that deals and special offers can boost social buzz, drawing people to branded websites or into stores. "Promotions and discounts drive people to get involved in social media," Ely said. "The fact that people are looking for more deals can help drive retailer sales." SmartBrief/SmartBlog on Social Media (1/12) LinkedInFacebookTwitterEmail this Story
  • CNET names LG OLED TV a Best of Show product
    Source: CEA
    The LG 55EM9800 organic light-emitting diode television was one of the products CNET selected for its Best of Show awards at CES. Samsung Electronics also exhibited a 55-inch OLED TV at the show, but LG Electronics was more specific about its product, giving it a model number and scheduling U.S. availability in the third quarter, CNET noted. Yahoo!/CNET (1/12) LinkedInFacebookTwitterEmail this Story

  • Other News
CEA Resources 
  • Declaration Innovation: Join the movement
    The Innovation Movement is a community of industry professionals, entrepreneurs and Americans who believe innovation will promote U.S. global leadership and economic recovery and growth. Support policies that encourage and advance the innovative spirit of American business. Join the movement today. LinkedInFacebookTwitterEmail this Story

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual CEA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of CEA.
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