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April 23, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • The most successful businesses are built on a foundation of trust
    Creating a culture of trust is critical to the performance of your company, writes Christine Crandell. "Trust means doing what you said you're going to do when you said it'll be done and to the best of your ability." Like the performers at a Cirque du Soleil show, employees have to be able to rely on one another, she explains. Forbes (4/21) LinkedInFacebookTwitterEmail this Story
  • What small businesses should know about the cloud
    Using cloud-based services has become a key part of running a small business, writes John Jantsch. Among the cloud services available for business use are Google Apps, Dropbox and Gmail. Jantsch interviews USA TODAY columnist Rhonda Abrams, author of "Bringing the Cloud Down to Earth," about cloud-based apps. Duct Tape Marketing (4/19) LinkedInFacebookTwitterEmail this Story
  • What the FTC's new privacy report means for small businesses
    A recent Federal Trade Commission report on consumer privacy doesn't create new rules for company conduct, but it does provide recommendations for future privacy laws, Kevin Casey writes. Small businesses that don't collect sensitive data might be exempt from the FTC's recommendations, and other companies might be able to rely on common sense. Tell customers about what information you are gathering, and let them know before changing your privacy policies, Casey writes. Intuit Small Business Blog (4/20) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • A guide to mobile advertising for small businesses
    Mobile advertising can allow small-business owners to target customers within specific geographic areas, writes Zephrin Lasker of Pontiflex. "[S]mall businesses should choose solutions that allow them to target customers by a location size that is most relevant to their business." It's important to focus on mobile apps and to try offering special deals, he explains. Mashable (4/21) LinkedInFacebookTwitterEmail this Story
  • How to pin like a pro
    One way to get more out of Pinterest is to share the work of others, who might in turn decide to share your work. It's also a good idea to use keywords to describe the items that you pin and to set up multiple boards. MarketingProfs (4/20) LinkedInFacebookTwitterEmail this Story
  • Get your customers to give you what you're owed
    Customers who don't pay their bills are bad for business, so it's a good idea to run a credit check on potential clients, experts say. You should also create a contract that explains the billing procedure and consider offering incentives to encourage payment. "It's all about getting that client attracted to making that payment," said Nellie Akalp of CorpNet Incorporation Services. Fox Business Small Business Center (4/20) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Identify and engage your company's MVPs
    Your most important employees can provide value in a variety of ways, Steve Parrish writes. For example, they might be sales superstars or they might be adept at maintaining your company's reputation. Key employees tend to have different needs when it comes to retirement planning than other employees, he writes. BenefitsPro (4/20) LinkedInFacebookTwitterEmail this Story
  • How to tackle stress with technology
    Many small-business owners are feeling stressed, but using technology might help to ease their minds, Stephanie Faris writes. Consider using inventory-automation software and an answering service to handle phone calls, she recommends. Also, make more information available on your company's website. (4/20) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Small-business tax deductions you should know about
    Small-business owners may be paying more on their tax bills because they aren't reporting mileage and advertising expenses, according to a recent survey. However, small-business owners did list other expenses, such as those related to marketplace fees and office supplies, the survey found. Business News Daily (4/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 
  BBB in the News 
  • Don't fall for too-good-to-be-true travel offers
    Scammers are looking to extract money from consumers by promising amazing travel deals, warns BBB. Consumers can help to protect themselves from such schemes by being skeptical of offers that sound too good to be true and by asking questions to learn more. They should also research companies with BBB. The Topeka Capital-Journal (Kan.) (4/22) LinkedInFacebookTwitterEmail this Story
It's not that I'm so smart, it's just that I stay with problems longer."
--Albert Einstein,
German-born physicist

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