IFTTT falls afoul of Twitter's new API rules | Will Muslims flock to a halal social network? | Social media is a big deal, say Powell and Immelt
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September 21, 2012
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The Big Story
IFTTT falls afoul of Twitter's new API rules
As part of its continuing crackdown on developers, Twitter has told IFTTT, a widely used service that creates automated connections between Web applications, to stop using many of its Twitter-based triggers. The move sparked protests from IFTTT users, and warnings that many developers would likely stop working on Twitter apps. "I expect more of these mini-freakouts to come as Twitter continues to enforce its rules of the road," writes Mike Isaac. All Things D (9/20), VentureBeat (9/20), TheNextWeb.com (9/21)
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Connecting & Collaborating
Will Muslims flock to a halal social network?
Istanbul-based Salamworld is hoping to recruit Muslim social networkers with a Facebook alternative grounded in "core Muslim values." The network will seek to emphasize community rather than individualism, and will offer access to Islamic e-books and counseling from certified imams. ?We?ve created a virtual model society in a climate of peace?... and a halal alternative that answers to the needs and requirements of the modern Muslim," says Chairman Abdul-Vakhed Niyazov. Bloomberg Businessweek (9/20)
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Marketer Moments
Social media is a big deal, say Powell and Immelt
Social media is allowing young people to break through bureaucratic barriers and work faster, smarter and more effectively, said former Secretary of State Colin Powell and General Electric CEO Jeff Immelt at this year's Dreamforce conference. Organizations need to embrace the social revolution in order to harness the power of socially savvy workers and consumers, they said. "You better keep up with them. They're not going to keep up with you," Powell advised. ZDNet (9/21)
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Other News
Platform News
Social data shaping decisions, say CMOs
Senior marketers are using social data to shape their strategies and spot business trends, according to a Bazaarvoice survey of chief marketing officers. Almost half of those polled said they used social data to make forecasts, 4 in 5 said they used social data to spot trends, and 9 out of 10 said social data shaped their strategic decision-making. MIT Sloan Management Review online/Improvisations blog (9/20)
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Measurement Matters
5 ways to get ahead with Twitter header photos
Twitter's new header photos give brands and agencies a useful way to customize their appearance on the site, writes T.J. Crawford. Use the new tool to create a coherent brand identity across your different Twitter accounts, to clarify the nature of your business, or to differentiate yourself from your competitors, Crawford suggests. SmartBrief/SmartBlog on Social Media (9/21)
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Tweeted links are here today, gone tomorrow
Twitter is a powerful communication tool, but much of the content that gets shared ultimately goes down the memory hole, writes Matthew Ingram. Broken links and unarchived pages are soon forgotten, leaving gaping holes in our collective consciousness. "The long-term social effects of this digital amnesia remain to be seen," Ingram writes. GigaOm (9/19)
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Plug-in helps users keep tabs on Facebook apps' sharing
A new Shared Activity plug-in lets Facebook users more easily rein in Facebook applications that want to share their data, and lets developers give users single-click control over their information. The plug-in eliminates the need for users to trawl through privacy options on Facebook in order to reconfigure apps' data-sharing privileges. Wired.com/Gadget Lab blog (9/20)
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Social Shareable
Biohacking, implantable RFIDs and the future of body modification
Advances in the world of body modification may soon make tattoos seem like quaint relics, according to Shannon Larratt, founder of the BME body modification website, who says "biohackers" and "transhumanists" are experimenting with radical methods of body enhancement that combine technology and art. Among the hottest new fads are fingertip magnets and implantable electronics -- such as radio frequency IDs -- that could make it possible to have a wristwatch you never need to take off. IO9.com (9/20)
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Business Tips and Advice
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Editor's Note
#Follow Friday: WMA SmartBrief
Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief.
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Who's Hiring?
Position TitleCompany NameLocation
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.
Twitter doesn?t want anything that you post to Twitter to go anywhere else."
-- Matthew Panzarino, tech journalist, writing at TheNextWeb.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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