How to find the people who will fit in at your business | Spread opt-in forms around to build up e-mail lists | How SMBs can avoid falling into Google's spam-traps
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April 27, 2012
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How to find the people who will fit in at your business
Toronto-based Level 5 Strategy Group has experienced high turnover in the past few years, and its founder, David Kincaid, thinks the problem is that it's hard to find people who mesh with the company's culture. The company could get better results by bringing in an outside expert to interview job candidates and by cutting down the number of opinions that are factored into hiring decisions, experts say. The Globe and Mail (Toronto) (tiered subscription model) (4/25)
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Marketing
Spread opt-in forms around to build up e-mail lists
Don't ask for too much information on homepage e-mail opt-in forms, A.J. Kumar writes. The idea is to develop a broad list for developing targeted messages. Be creative about where you place the form, considering the "About" page, your blog's comments section, and during checkout, to develop new prospects and to promote repeat business. Entrepreneur online (4/25)
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How SMBs can avoid falling into Google's spam-traps
Google's efforts to rein in "black hat" search-marketing tactics have taken a toll on small businesses, Adam Stetzer writes. Some small companies were heavily reliant on blog networks and link-exchange sites that have now been deindexed, highlighting the importance of a diverse search-marketing strategy. "It isn't advisable to put too much of your SEM in a single basket," Stetzer writes. SearchEngineWatch.com (4/26)
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Other News
Management
Attract young workers using connections, philanthropy
Young professionals want to feel that their work is meaningful and that they're connected with their co-workers, says Roberta Matuson of Human Resource Solutions. Even small employers can meet these needs by, for example, community-outreach efforts and planned social events such as going to a baseball game, Mary Ellen Slayter writes. MonsterThinking (4/25)
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Are you the crazy boss everyone wants to avoid?
There are a number of paths to leadership dysfunction, Steve Tobak writes. For example, leaders can be overly sensitive and egocentric, they may blame others for their mistakes or they could see conspiracy around every corner. CBS MoneyWatch (4/25)
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Money
The business cost of talking and driving
Businesses could be held liable if their employees get into car accidents while talking on their cellphones in the course of doing their jobs. For this reason, a recent report argues that employers should ban their workers from using cellphones while driving. BusinessNewsDaily.com (4/26)
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How green power can give your business a boost
Using green power to run your business might give you a leg up on the competition, said Scott Nash, who runs an organic grocery-store business. "That is how they can differentiate themselves from the big guys," he said. Businesses can request that their energy companies provide them with power from sustainable sources. Entrepreneur online/The Daily Dose blog (4/25)
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Tips & ToolsSponsored By
5 printer security threats
Your business' printer could be exposing your company to a variety of security threats, Eric Geier writes. People could sneak a peek at important documents after they print out, and hackers might be able to intercept information that is sent to the printer via a network. You can protect your business by putting your printer in a strategic location and by guarding it with a password, he writes. PCWorld Business Center (4/25)
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How to take leave of your business and live a little
Taking a vacation every once in a while can help you to stay fresh and do a better job, Rachel Hartman writes. To prepare for your trip, it's important to figure out which business tasks absolutely have to get done in your absence and to let clients know ahead of time that you will be going away. Also, try to take vacations during stretches when your business is less busy than normal, she recommends. Intuit Small Business Blog (4/25)
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Other News
Turn passion to profit with Spark & Hustle, a 20-city series of one-day conferences for small business owners. Led by Good Morning America?s Tory Johnson, this New York Times bestselling author and SUCCESS magazine contributing editor will teach you make-it-happen-now strategies to boost your bottom line.
 
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Just for Fun
We're proud to be Dull and Boring, communities say
The Oregon town of Boring has declared itself twinned with the tiny Scottish village of Dull, sparking titters from observers on both sides of the Atlantic. Still, says Bob Boring, the great-grandson of the Oregon town's founder, it's important to remember that the town isn't as tedious as it sounds. "There's not a lot that goes on, but it's not that boring, either," he says. The Oregonian (Portland) (4/26)
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SmartQuote
The important thing is that you stand for a purpose that?s larger than just growing larger and making more money."
-- Mary Ellen Slayter, founder and managing director of Reputation Capital Media Services, writing at MonsterThinking.com
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