AT&T is ranked among the world's top M2M providers in study | Post-trial demand prompts AT&T to expand Digital Life offering | Audi, T-Mobile offer Wi-Fi data plan for vehicles
April 11, 2013
AT&T Emerging Devices SmartBrief
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AT&T is ranked among the world's top M2M providers in study
A study designed to identify the key players in the global machine-to-machine revolution ranked AT&T -- along with Germany's Deutsche Telekom, Spain's Telefónica and Britain's Vodafone -- as the top four communications-service providers pioneering next-generation device communications. The annual benchmarking study by Machina Research was based on six criteria, including experience, reach, application development and client support. (4/8)
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Industry Update
Post-trial demand prompts AT&T to expand Digital Life offering
AT&T announced it is postponing the rollout of its home-security and automation offering after two successful pilots revealed greater-than-expected demand for the service. Following trials in Atlanta and Dallas, the company has decided to expand its launch efforts and will double the number of cities it intends to serve. (4/10)
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Audi, T-Mobile offer Wi-Fi data plan for vehicles
Audi is working with T-Mobile to offer a Wi-Fi-connectivity data plan for its vehicles, giving drivers and passengers access to the Internet through the automaker's infotainment and navigation system. The plan is available for an upfront fee of $450 and $15 a month, covering 30 months of service, or users can opt to skip the upfront fee and pay a monthly charge of $30. Digital Trends (4/4)
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AT&T, Scanbuy prep QR code project for brand campaigns
AT&T has teamed with Scanbuy to help companies use QR code technology to introduce mobile marketing campaigns by generating e-mail leads, providing video links and expanding awareness of their brands. Under the partnership, AT&T Mobile Barcode Services will work with businesses to provide consumers who scan the QR bar with access to product information, promotions, coupons and other perks. CNET (4/8)
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Can connected devices eliminate bad calls in baseball?
The Institute of Electrical and Electronics Engineers believes the use of machine-to-machine communications technology -- the gateway for the so-called "Internet of Things" -- could help baseball umpires make more accurate on-field calls via a system of wireless sensors attached to equipment. An IEEE official said connected devices could also improve players' training and the treatment of injuries. InformationWeek (4/6)
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Trends & Research
Connected devices play bigger role in online-video consumption
Nine out of 10 consumers polled in a multi-nation survey said they watch video content over the Internet, with two-thirds of them watching online video at least once a week. Accenture's third annual "Video Over Internet Consumer Survey" found that viewers increasingly rely on connected devices to access content, while a separate study by Nielsen found that 5 million U.S. households now qualify as "Zero TV." Tablets represent the fastest-growing viewing medium, Accenture found, a trend that analyst Francesco Venturini says will create monetization opportunities. Advanced Television (free registration) (4/8), Associated Press (4/8)
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To live is so startling it leaves little time for anything else."
-- Emily Dickinson,
American poet
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AT&T's Commitment to Emerging Devices
As the industry leader for connected devices, the carrier of choice is clear. Whatever your device, AT&T's Emerging Devices Organization can help you connect it to the nation's fastest mobile broadband network and deliver your experience the way you envision it. Our experience in bringing innovative solutions to market encompasses not only the latest and greatest hardware, but also creative solutions to support your unique business models and billing requirements. AT&T is equipped to support the entire device lifecycle, from ensuring the best possible network experience for your device and customers via our Network Ready Lab, through market launch and beyond.
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