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June 8, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Why companies have to trust their customers
    Companies can't expect their customers to trust them if they don't trust their customers. One way that businesses can demonstrate this trust is by creating websites that give potential clients easy access to important information such as pricing. Forbes (6/5) LinkedInFacebookTwitterEmail this Story
  • How small businesses can prevent data breaches
    Research shows many small-business owners don't think their companies are at risk of experiencing data breaches, but that isn't necessarily the case. Small companies can use a number of strategies to protect themselves from data breaches; for example, they can implement privacy policies and use data encryption. Business News Daily (6/7) LinkedInFacebookTwitterEmail this Story
  • When to consider a CRM solution
    Your business might benefit from a customer relationship management solution if disorganization is hurting your ability to make sales, Christopher J. Bucholtz writes. You also might want to consider CRM if you can't keep track of all of your customer data or if your current customers start to take their business elsewhere. CRM Buyer (6/7) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Using social media to get -- and keep -- customers' attention
    Find out which social media platforms your customers use. Get fresh, original content in front of them regularly. And identify customers who will evangelize for your brand. Those are among the ways small business can engage customers through social media, experts say. Another tip: Get employee input on Twitter content that is relevant to local audiences. Business News Daily (6/7) LinkedInFacebookTwitterEmail this Story
  • 7 tips for success in the new world of customer service
    Consumers are demanding higher levels of customer service than what they have traditionally received, writes Marty Zwilling of Startup Professionals. Consumers now want to be able to select which channel they would like to use, and they need to be able to switch between them without having to restart the customer-service process, Zwilling writes, drawing on a book by Micah Solomon. Startup Professionals Musings blog (6/6) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Workers are motivated by trust and relevant work
    To effectively motivate workers, give them room to grow and the stability they need, Glenn Llopis writes. Employees also want to know they can trust bosses to back them up and they want to do relevant work that has an effect. Overall, what workers seek is to be happy in their jobs, Llopis concludes. Forbes (6/4) LinkedInFacebookTwitterEmail this Story
  • How to reduce employee mistakes
    Letting your employees know they have made mistakes can be difficult, especially for people who have been taught to avoid confrontation, Kelly Azevedo writes. You can reduce the number of errors that your employees make by making your expectations clear and by using project management software. Young Entrepreneur Council (6/7) LinkedInFacebookTwitterEmail this Story
  • 4 ways to lead change successfully
    Change leadership shouldn't be an afterthought for executives, writes Christine M. Riordan. To lead change successfully, it's important to set aside time each day for change-related activities and to demonstrate -- through your actions -- your belief in the need for change. "[L]eading change should be a top priority in your own activities," Riordan writes. "Making it so will help others foresee and embrace the coming changes." Forbes (6/6) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to find new revenue sources
    Small-business owners can bring in more revenue by looking for additional, related streams of income. "[W]hen you use your current business as a foundation it is easy to keep your attention focused on your business and allow it to launch you into other related areas," writes Gladys Edmunds. When identifying these new revenue streams, you should think about what other services you can offer and what the market is looking for, she writes. USA Today (6/5) LinkedInFacebookTwitterEmail this Story
  Featured Content 
  BBB in the News 
For disappearing acts, it's hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work."
--Doug Larson,
American newspaper columnist

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