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Variety packs give choices to trick-or-treaters | Halloween spending is expected to levitate | Kraft and Wrigley introduce five-stick gum packs
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October 24, 2011
NCA SmartBrief
News for the confectionery industry
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Variety packs give choices to trick-or-treaters
According to NCA, 52% of the candy given out over Halloween is chocolate, and now consumers can buy a single bag with a variety of candies and brands. Companies have begun selling their top candies in a single bag, and in the past few years, retailers including Costco and Wal-Mart have combined brands in a single bag sold under the store's generic label.
The Gainesville Sun (Fla.) (10/22) 
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Halloween spending is expected to levitate
Prices for Halloween treats are expected to increase because of damage to peanut, sugar and pumpkin crops. The National Retail Federation predicted that consumers will spend $6.9 billion on the holiday this year, up 19% compared with 2010. NCA expects shoppers to spend $2.3 billion on treats, 1% more than last year. Snack-sized versions of candy bars and other candies, such as mini Snickers bars or gummy treats, are the most popular, says NCA's Susan Whiteside.
The Blade (Toledo, Ohio) (tiered subscription model) (10/23) 
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Kraft and Wrigley introduce five-stick gum packs
Kraft Foods has begun selling 50-cent, five-stick packs of its Trident and Stride gum, and Wrigley also is planning to introduce smaller and less-expensive gum packs. "This pack provides us with an opportunity to re-engage with some consumers who left the gum category or who are entering convenience stores with less money in their pockets," said a Kraft spokesman.
Chicago Tribune (tiered subscription model)/Dow Jones Newswires (10/21) 
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Kraft sheds its conservative marketing philosophy
Dana Anderson, senior vice president for Strategy and Communications at Kraft, discussed the company's strategy of encouraging marketers to take risks and embrace bold changes she calls "leaps." Speaking at a convention of the Association of National Advertisers, she said, "You get the people right, you give them very high goals and then you give them freedom."
Advertising Age (tiered subscription model) (10/21) 
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Kettle lets the chips do the talking in new TV ads
Diamond Foods, in a multimedia campaign for its Kettle Brand Potato Chips, is running dialogue-free television spots that show chip lovers waiting to enjoy the chips. The spots mark the brand's first national TV advertising and are part of a campaign that also includes print, in-store displays, online video and social media.
MediaPost Communications/Marketing Daily (10/24) 
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Study: Girls harmed by pre-birth BPA exposure
A study published in Pediatrics indicates that girls who are exposed to BPA before birth are more likely to be hyperactive, anxious and depressed at age 3. Meanwhile, a spokesman for the American Chemistry Council says the study's "conclusions are of unknown relevance to public health." Regulators in Europe, Japan and the U.S. "have ... reviewed hundreds of studies on BPA and repeatedly supported the continued safe use of BPA," he said.
USA Today (10/23) 
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Study released on cost of sugar policy to U.S. consumers; op-ed in Politico drives home same message
Rep. Joe Pitts, R-Pa., and Rep. Danny Davis, D-Ill., highlighted a study from Promar International last week that shows current sugar policy is costing consumers $4 billion a year. Read the full report. Also last week, Sen. Jeanne Shaheen, D-N.H., and Sen. Mark Kirk, R-Ill., submitted this opinion article to Politico on the extra cost to consumers and manufacturers under the sugar program. Contact Liz Reilly.
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NCA to operate Halloween Hotline this year
The Halloween Hotline is a toll-free number staffed by NCA that police and poison control centers can call in the instance of alleged candy tampering. Since 1983, the Halloween Hotline has helped restore confidence in Halloween safety and kept the lines of communication open. Please make sure you submit your company's contact information. Contact Kate Shaw.
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Kraft cookie research center opens in France
Kraft Foods has opened the European Biscuit Research and Development Centre in France. The center, in a suburb of Paris, will support product development for cookie brands in Europe, where Kraft commands 15% of the market share.
Food Business Review (10/21) 
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German cocoa grinds rise amid more stable Ivory Coast
The increased stability in the Ivory Coast has boosted cocoa production in Germany, based on grind rates and figures from major chocolate companies.
ConfectioneryNews (France) (10/24) 
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In the depths of winter I finally learned there was in me an invincible summer.
Albert Camus,
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