P&G gives Tide a spin as an NFL sponsor | Organic Chiquita bananas get Earth Day stickers | Axe launches shower gel-shampoo combo
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April 26, 2012
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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Company WatchSponsored By
P&G gives Tide a spin as an NFL sponsor
Procter & Gamble's Tide detergent has become a sponsor of all 32 franchise teams in the National Football League in a multiyear deal, beginning with the 2012 football season. "For us, the NFL's growing female fan base played a big role in developing the Tide sponsorship," said Sundar Raman, North American fabric-care marketing director. "It allows us to tap into America's passion for the NFL and fan loyalty toward their home teams." Adweek (4/25)
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Organic Chiquita bananas get Earth Day stickers
Throughout April, organic bananas sold by Chiquita are carrying stickers with pictures of the globe to highlight the brand's sustainability efforts. "From conserving our natural resources and protecting our ecosystem, global sustainability is one of our most important and passionate endeavors," said Manuel Rodriguez, chief corporate responsibility officer. Progressive Grocer (4/25)
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Other News
The NPD Group's study of U.S. Hispanics' food and beverage consumption habits and practices reveals that at in-home dinners, Hispanic children in "Spanish language preferred" homes are more likely to drink fruit juice than are non-Hispanic children and they are less likely to drink milk than are non-Hispanic children.
The NPD Group | NET® Hispanic Study
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Trends
Adventurous eaters move beyond sweet and salty
While sweet and salty flavors ranked highest in a survey by Culinary Visions Panel, people who say they are adventurous eaters prefer the less-popular sour, umami and bitter flavors. "Sweet and salty flavors are sure to please mainstream consumers looking for dining comfort and satisfaction," said Executive Director Sharon Olson. "If you want to challenge your customers a bit more, take a cue from what foodies prefer and introduce a bitter or sour note into a favorite menu item like chocolate for dessert." QSRMagazine.com (4/25), USA Today (4/25)
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Supply Chain Management
Avery Dennison executive talks food packaging
Sneh Shah of packaging firm Avery Dennison said food makers are interested in packaging that is sustainable and interactive, while keeping the focus on function, food safety and cost effectiveness. "While innovation is at the forefront of packaging, many customers and consumers are still looking for the biggest bang for their buck coming out of the recession," she said. Shah said companies can reduce packaging and waste by looking at the entire supply chain an working with suppliers and consumers. Manufacturing.net (4/20)
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Advertising & Marketing
French's ads tout mustard for recipes
A campaign for French's shows mustard as a recipe ingredient instead of a condiment. The effort includes TV ads, a website with mustard-based recipes, and print ads. The New York Times (tiered subscription model) (4/25)
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Retail Spotlight
Publix pilots paperless coupons
Publix Super Markets, which does not use a loyalty card, is considering a digital-coupon program that would let shoppers add coupons to an online account. When they reach the register and swipe their credit card, applicable coupons would be deducted from the total. The Tampa Tribune (Fla.) (4/26)
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Business Tips and Advice
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Health & Wellness
Strawberries, blueberries help ward off memory problems, study says
Data from the Nurses' Health Study show women who ate the most strawberries and blueberries developed memory problems at slower rates than those who ate less, according to researchers at Brigham and Women's Hospital. The study in the Annals of Neurology found the biggest berry eaters only averaged a single, half-cup of blueberries or two half-cups of strawberries each week, which author Elizabeth Devore called "simple interventions that appear to have pretty healthful effects." WebMD (4/26)
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Eating eggs could boost good cholesterol levels, satiety
Participants who ate three whole eggs a day showed improved measures of HDL, or good, cholesterol at 12 weeks compared with those who ate the equivalent amount of egg substitute, researchers at the University of Connecticut found. Another study by researchers at the University of Missouri revealed that teen girls who ate a higher-protein breakfast containing eggs had greater satiety and an enhanced hormone response to hunger. The results were presented at the Experimental Biology meeting. Yahoo!/Asian News International (4/25)
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GMA News
Don?t forget -- get 10% off registration this week for Sustainability Summit

From Oct. 3-5, in Washington, D.C., join GMA and The Food Marketing Institute for the 2012 Sustainability Summit, designed to give companies the tools, connections and proactive solutions to take their sustainability programs to the next level.

Built on the conference theme of "Uncovering the Possibilities," attendees will have the opportunity to hear from leading thinkers in the industry by selecting sessions from four different content tracks:

  • Emerging Trends Engagement and Awareness
  • Technology and Innovation
  • Supply Chain Management

To help celebrate the importance of Earth Day, register for the Sustainability Summit between April 22-27 and receive a 10% discount off your registration fee! For more information, visit www.tpasustainabilitysummit.org.

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Government & Food Safety
Indonesia halts U.S. beef imports after BSE discovery in Calif.
The detection of bovine spongiform encephalopathy in a California dairy cow prompted the Indonesian government to suspend importation of U.S. beef. Indonesian Vice Agriculture Minister Rusman Heriawan said the ban takes effect today "and will last until the U.S. can assure us that its beef industry is free" of the disease. Indonesia will offset a possible shortage by bringing in more beef from New Zealand, Canada and Australia. The Wall Street Journal (tiered subscription model) (4/26)
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Who's Hiring?
Position TitleCompany NameLocation
Associate Director, Micro Food SafetyKraft FoodsUS - IL - Glenview
Marketing Manager, Carton FoodsTetra PakDenton, TX
Sr. Food Safety SpecialistConAgra FoodsHastings, MN
Click here to view more job listings.
 
SmartQuote
One person with a belief is equal to a force of 99 who have only interests."
-- John Stuart Mill,
British philosopher and political economist
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