NCA: High sugar prices threaten jobs | Boyer Candy wins kosher certification | Vegan candy company grew out of obsession
September 15, 2011
NCA SmartBrief
News for the confectionery industry
Market Trends
NCA: High sugar prices threaten jobs
NCA officials are asking the Department of Agriculture to change sugar policies that are forcing U.S. confectioners to pay twice as much for sugar as the rest of the world. "Over the last ten years, tens of thousands of jobs have been lost as companies downsize or move their expansions overseas or across the border in Canada and Mexico where sugar can be obtained at a lower cost," said NCA's Susan Smith. (France) (9/15) 
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Boyer Candy wins kosher certification
The entire line of products from Boyer Candy has been certified as kosher by Kof-K Kosher Certification, a U.S.-based certification agency. "The kosher community is prominent throughout the U.S., as well as throughout the world, which creates a major opportunity to market our products," said a company executive. (9/15) 
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Vegan candy company grew out of obsession
Melodi Donahue of Napa, Calif., has started Obsessive Confection Disorder, a company that makes vegan caramels and toffees. Donahue said her own obsessive-compulsive disorder "plays a huge part in how I make my confections," prompting her to use locally sourced products, including some she grows herself, as well as other well as other "certified organic, fair-trade, cootie-free ingredients."
Napa Valley Register (Calif.) (9/13) 
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Former Campbell CEO Conant: "We had a low-trust culture"
Doug Conant, who became CEO of Campbell Soup in 2001 and stepped down in July, said his first job was to "get the culture back on track" after the company lost half of its market share the previous year. He replaced 300 of 350 leaders and encouraged innovation such as microwaveable soup and "gravity-feed shelving," which helps consumers see and find products.
Inc. online (free registration) (9/14) 
LinkedIn Twitter Facebook Google+ Email tops list of brand loyalty
A Brand Keys survey of brand loyalty put in the top spot, up from No. 7 last year, and Apple in second place, down from No. 1 in 2010. Also making the list were Wal-Mart Stores at 13, Target at 33, Sam's Club at 38, Costco Wholesale at 98 and Starbucks at 100.
MediaPost Communications/Marketing Daily (9/12),  The Business Journals (tiered subscription model)/Minneapolis/St. Paul, Minn. (9/14) 
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Diet & Health
Survey: Tooth-friendly sweets can command higher prices
Consumers are willing to pay more for sweets that don't cause tooth damage, says a report from Beneo. The survey of women ages 14 and older in Germany found almost 90% of those who eat sugar-coated chocolate would try tooth-friendly chocolate lenses if they became available.
FoodNavigator (9/14) 
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Association News
The Story of Chocolate: Now on Facebook
Stay up-to-date on chocolate news and connect with other chocolate lovers by "liking" the new Story of Chocolate Facebook page. The page coincides with The Story of Chocolate website, and is meant to share facts, recipes, news and a fun stories about chocolate. Contact Susan Smith.
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Webinar and video help educate NCA members on how to lobby
In preparation for NCA's Washington Forum, Vice President of Government Affairs Liz Reilly offered this webinar to familiarize members with what to expect when they visit their representatives on Capitol Hill. In addition, Reilly and NCA President Larry Graham recorded this video of a mock lobbying appointment to illustrate what key issues may come up. Contact Liz Reilly.
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Science & Technology
Mars recognized for green manufacturing
Mars Chocolate North America was named Green Manufacturer of the Year by Candy Industry. The confectioner was recognized for efforts including solar panels at its New Jersey headquarters and a commitment to sustainable cocoa sourcing. (9/14) 
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Featured Content
Sponsored Content from American Express
Indonesia could take lead on cacao production in Asia
The Indonesian Cacao Industry Association said Indonesia could overtake Malaysia as the leading producer of processed cacao products in Asia. Chairman Piter Jasman said added production capacity will allow 400,000 tons to be ground next year, surpassing the 300,000-ton annual production of Malaysia.
The Jakarta Post (Indonesia) (9/9) 
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Beware of endeavoring to become a great man in a hurry. One such attempt in ten thousand may succeed. These are fearful odds.
Benjamin Disraeli,
British prime minister
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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