Papers need to rethink news model for digital age | Papers nationwide are carving a path to digital future | Newspaper industry is looking up and investing in tech
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April 9, 2012
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Papers need to rethink news model for digital age
Newspaper retooling for the digital age requires more than simply moving from print to online. The industry also needs to change how it covers news and even rethink the basic relationship between the content they provide and the business that allows them to provide it. "I'm not sure if papers really understand the significance of the digital transformation," said Rick Stevens, an assistant professor of journalism at the University of Colorado. "It's rethinking the entire reporting and data-collection model." NewsAndTech.com (4/8)
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Revenue
Papers nationwide are carving a path to digital future
The newspaper industry is struggling but not dying, as papers slowly find their footing in the transition to digital, according to an American Journalism Review tour of 50 newspapers in all 50 states. Financial problems remain unsolved, but digital initiatives hold promise for closing the gap to sustain news operations. American Journalism Review (April/May 2012)
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Newspaper industry is looking up and investing in tech
Newspapers are taking advantage of some breathing space to invest in technology, with a focus on generating revenue from sources other than advertising. Other priorities revealed in a News & Tech survey include press consolidation and automation, targeted advertising and HTML5 website development. NewsAndTech.com (4/8)
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Latest buyers of newspapers might have more than news in mind
Despite struggles and speculative changes in ownership that newspapers have faced during the past few years, a breed of buyer is emerging, in cities including San Diego, Philadelphia and Omaha, Neb. They are men and investor groups rich enough not to mind the financial challenges involved but perhaps inclined to make a statement with their purchases. The era of the press baron might be returning, said newspaper consultant and author of Reflections of a Newsosaur blog Alan Mutter. "People are going to buy them as trophies or bully pulpits or some other form of personal expression," Mutter said. The New York Times (free-article access for SmartBrief readers) (4/8)
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Innovation
News organizations roll out second-generation apps
USA TODAY and The Associated Press are among news organizations launching a second-generation mobile application, with a focus on improving the user experience. "We all started out saying, 'We have to get a first-iteration app out,' " said Matt de Ganon, USA TODAY's vice president of mobile products and operations. "And as we have acquired data, metrics and garnered feedback, we started applying that to the development of platforms." NewsAndTech.com (4/8)
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Converting print ads to tablet format isn't easy
Magazine advertisers are inconsistently adapting print ads for tablet display, according to Kantar. The average ratio of ads in print magazines to their Apple iPad edition is 60%, with a range of 10% to 150% converting to the digital format. Some advertisers, such as drugmakers, face different rules online than off, while others aren't prepared to craft creative that takes advantage of digital interactivity. MediaPost Communications/Online Media Daily (4/6)
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Customer Intelligence
Nielsen and comScore woo big brands with online-rating tools
Nielsen and comScore are courting brands such as Procter & Gamble, Unilever, General Mills and Kraft Foods as they seek to popularize rival systems for rating online ads. Nielsen received Media Rating Council accreditation for Online Campaign Ratings, a tool that uses anonymous Facebook data to provide advertisers with demographic data. ComScore is closing in on accreditation for Validated Campaign Essentials, which includes a "viewability" measure to ensure ads are served in places where they're actually visible to consumers. Advertising Age (tiered subscription model) (4/9)
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AT&T tweaks message, keeping old elements and adding new ones
AT&T will update its "Rethink Possible" image campaign today with a nod toward new smartphone Nokia Lumia 900 by incorporating the phrase "It's what you do with what we do" into consumer advertising. The campaign will include TV spots as well as a major presence on social networks and blogs. "The real innovation that's happening is what people are doing, and how people are dealing, with technology ... the unique ways they use it to make their lives better," AT&T Senior Vice President Esther Lee said. The New York Times (free-article access for SmartBrief readers) (4/8)
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Other News
Case Studies
Commentary: Woodward is too quick to dismiss Web's news impact
The Washington Post's Bob Woodward was right when he said "the truth resides with people. Human sources." But Woodward is too quick to dismiss the relevance of digital media in revealing that truth, GigaOm's Mathew Ingram writes. In fact, the Internet has generated its share of substantive and significant disclosure, including thousands of documents from WikiLeaks and a crowdsourced investigation by The Guardian. GigaOm (4/6)
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Study finds frequent shifting in screen viewing
Indicating marketers' challenge in capturing consumers' attention in a multiscreen world, a Time study found that younger people switch their attention from television to a smaller screen about 27 times an hour. But switching is common even among older digital users, occurring 17 times an hour, the study found. Advertising Age (tiered subscription model) (4/9)
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SmartQuote
One cannot think well, love well, sleep well, if one has not dined well."
-- Virginia Woolf,
British writer
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The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
 
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