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April 2, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Hospitals are missing out on a social media opportunity
    Boomers are open to information -- including medical information -- they receive via social networks, and many marketers are taking advantage of the fact. But only about a quarter of U.S. hospitals participate in social media. So most are missing an opportunity to manage their message online and create the kinds of communities and discussions that can boost their image, writes John Bassounas. MediaPost Communications/Engage:Boomers blog (3/25) LinkedInFacebookTwitterEmail this Story
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  Technology 
  Trends and Insights 
  • Study: Many patients fail to talk with doctors about end-of-life
    Seniors may discuss end-of-life decisions with family members but neglect to do so with doctors, a situation that can lead to unnecessary stress, according to a Canadian study. "The real problem is the failure of the health care team to engage them," observed Dr. Daren Heyland of Kingston General Hospital in Ontario. "It is important that [patients] open their mouths and adequately communicate their wishes and request or ensure that they get documented appropriately in whatever medical record the facility has for them." Reuters (4/1) LinkedInFacebookTwitterEmail this Story
  • Is concept of "retirement" too broad for one word?
    For many, retirement is no longer a vista of leisure -- it has instead taken on a multitude of meanings, so much so that the word itself may need to be put out to pasture, Linton Weeks writes. For one thing, work is increasingly a centerpiece, wanted or unwanted, of Americans' later years. "Baby boomers are either continuing to work much longer or approaching work not as an afterthought, but as a pillar of their retirement plans. ... Unlike many of our parents, most of us don't have pensions to fall back on to fund not-working for a decade or more," financial writer Kerry Hannon says. National Public Radio (3/28) LinkedInFacebookTwitterEmail this Story
 
  • Other News
  SmartQuote 
That which grows fast, withers as rapidly. That which grows slowly, endures."
--Josiah Gilbert Holland,
American writer and poet


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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