Mintel predicts 12% U.S. chocolate sales growth | Hershey adds site for duty-free and travel retail | Nabisco campaign for Newtons aims at boomers
May 2, 2012
NCA SmartBrief
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Mintel predicts 12% U.S. chocolate sales growth
Adjusted for inflation, U.S. chocolate sales grew at a "somewhat sluggish" rate of 6% between 2006 and 2011, says Mintel. The research company predicts 12% growth over the next five years. (5/1)
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Hershey adds site for duty-free and travel retail
Hershey has launched, a website with information about its World Travel Retail Group. "Industry buyers will find useful information, along with insights on the consumer needs each product in our brand franchise delivers against," said Steve Bentz, general manager for the group. "We hope that our partners find the website to be engaging, yet easy to read.? (5/1)
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Nabisco campaign for Newtons aims at boomers
Nabisco's new ad campaign for Newtons -- formerly Fig Newtons -- targets boomers rather than the younger audience normally sought by snack marketers. The McGarryBowen campaign thus takes a different approach. "We thought, let's stay away from cute, let's stay away from silly and let's do something a little more cerebral, a little more adult," said Tim Scott, president of the Chicago office of McGarryBowen. The New York Times (free-article access for SmartBrief readers) (4/30)
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Diet & Health
Keeping fruits within reach boosts consumption
A study in Environment and Behaviour revealed that placing apples and carrots within reach helped increase intake in college students. Researchers found that making the foods more visible by placing them in clear rather than opaque bowls increased the intake of the apples but not the carrots. Yahoo!/Indo-Asian News Service (5/1)
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Association News
Register for 2012 Resident Course in Confectionery Technology
The 2012 Resident Course in Confectionery Technology, or "Candy School," will take place July 15-27 in Madison, Wis. Read more about the two-week educational event and register today. NCA members receive a special discounted rate. Contact Laura Shumow.
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What happens if your data is breached?
Does your company take orders over the Internet? Do you store your customers' credit card information? Do you store your employees' Social Security or driver's license numbers? Are you able to determine and what your financial exposure would be if this data fell into the wrong hands? The NCA Insurance Program has access to the leading markets and a proprietary policy for network security liability coverage with affordable coverage for today's confectionery manufacturers, distributors, and brokers. Contact Bonnie Gauerke at (800) 222-4664, ext. 1635, or for a quote today.
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Science & Technology
Scientist develops oat-based natural sweetener
Paul Whalen, who has a Ph.D. in food science and technology from the University of Nebraska-Lincoln, has developed OatSweet, a sweetener derived from oats. The syrup was launched March 10 at the Natural Products Expo West trade show, where it was honored as Best Ingredient for Food. The Rapid City Journal (S.D.) (4/29)
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Regulatory Update
Symposium addresses global food safety
The first Imagined Food Futures Symposium, taking place in Battle Creek, Mich., brings together 65 industry experts to discuss global food safety. "You know who you bought your product from, but who did they buy it from and who did they buy it from, and so on?" said former FDA official David Acheson, one of several presenters who urged greater transparency in the food supply chain. Battle Creek Enquirer (Mich.) (tiered subscription model) (5/1)
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Australian sugar mills join forces
Australia's largest sugar miller, Mackay Sugar, is acquiring Mossman Central Mill, with capacity to crush about 1 million tons of cane per year. "We will incentivise cane production and expect a 25% increase in cane supply in the first four years," said Andrew Cappello, chairman of Mackay Sugar. Food Business Review (5/1), (Australia) (5/1)
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Be regular and orderly in your life, so that you may be violent and original in your work."
-- Gustave Flaubert,
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