Latin America takes the spotlight for franchise growth | Dunkin' Donuts served law enforcement during Boston lockdown | McDonald's aims for greater market share at the expense of margins
April 22, 2013
IFA SmartBrief
News for the franchise sector

Franchise NewsSponsored By
IFA index: Industry sees third month of growth
The Franchise Business Index, the IFA's index that measures the health of the franchise industry, increased by 0.3% last month, which marks the third consecutive month of growth. "Demand for franchise growth remains strong and with lending to franchise businesses reaching its highest level since the recession, the industry remains a driver of growth and job creation despite the uncertain economic and public policy environment," IFA President and CEO Steve Caldeira said. (4/17)
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Latin America takes the spotlight for franchise growth
Franchisors are increasingly eying countries in Latin America for expansion. Dunkin' Donuts, Denny's and Focus Brands International are among the companies that have already found success in the region by finding franchisees who live in and are familiar with the tastes and business environment of Latin America. "We look for partners that have capital, have access to real estate, understand the business and understand the business model of the franchise," Focus Brands Chief Operating Officer John Reale said. Nation's Restaurant News (free registration) (4/16)
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Dunkin' Donuts served law enforcement during Boston lockdown
Life and business came to a standstill in Boston and several of its suburbs last week as law enforcement officers searched for the bombing suspects, but several Dunkin' Donuts eateries stayed open to serve the searchers. "At the direction of authorities, select Dunkin' Donuts restaurants in the Boston area are open to take care of needs of law enforcement and first responders," a spokeswoman said. United Press International (4/20)
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McDonald's aims for greater market share at the expense of margins
McDonald's said it is aiming for a greater market share in 2013 at the expense of its restaurant-level margins, after sales and unit-level profits were down in the first quarter of the year. "If the industry isn't growing, taking share means we're taking guests from other restaurants, and in that environment, that's what we have to do to win," said Pete Bensen, the company's chief financial officer. Nation's Restaurant News (free registration) (4/19)
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How 2 women built a successful franchise spa business
Marcia Connelley and Terri Paradise, who formerly worked together at a payroll company, decided to go into business together by opening a spa in Kentucky under the Massage Envy brand. After experiencing initial difficulties with finances and advertising, they were able to get their spa back on the right track with the help of advisers from the nonprofit SCORE. They have since opened a second location and expect $2.8 million in revenue this year. CNNMoney (4/17)
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Best Practices and Business LeadershipSponsored By
How to manage millennial employees
Millennial employees are likely used to constant feedback, so communicate clearly with those on your staff. Focus on accountability, set high standards for quality and admit mistakes when you make them, writes Steve Cody, managing partner of Peppercomm. "Being authentic with a generation that prizes authenticity above all else is probably the single best way to manage the unmanageable," he writes. Inc. online (free registration) (4/18)
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When your new hire makes a bad first impression
As the leader of your company, you shouldn't overreact if new employees get off to a shaky start, writes Avery Augustine. "[R]emember that meeting a new boss and team for the first time can be intimidating, and nervous chatter can easily turn into a regrettable foot-in-mouth situation," she writes. Tell new employees about the expectations for your office, and give them enough time to adjust their behavior, she recommends. (4/17)
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Trend WatchSponsored By
Changes in China offer new opportunities for hoteliers
Hotel franchisors in China have the opportunity to practice new, innovative strategies as an economic shift in the country brings younger travelers more interested in domestic travel and an emerging middle class. "One can make the case for a notion that we're in a different era, an age in which constant surprise is a way of life. We need a way to address issues in a new paradigm. Focus on things at the core of being resilient and being adaptable," said Hyatt Hotels CEO Mark Hoplamazian, regarding the shift away from the current sense of austerity in China. (4/19)
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Value messaging in ads linked to traffic growth, study finds
Advertising that includes value messaging is more likely to lead to an increase in traffic to quickservice restaurants, according to a study by Phoenix Marketing International. After testing viewer responses to several advertisements from QSR franchises including Subway, McDonald's and Wendy's, the firm noted half of viewers were interested in visiting the restaurants after seeing an ad with value messaging, as opposed to 31% who had a similar response after an ad that didn't include value messaging. (4/19)
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How Franchises Boost Sales With Sunrise Premiums
Travel Incentives arm you, the franchisee owner, with the skills you need to surpass your businesses goals. Discover how Liberty Tax Service, Matco Tool and The New York Islanders separate themselves from the competition and turn prospective clients into loyal, happy (buying) customers. Click here to learn how.
News from IFASponsored By
Focus on security at FranCamp 2013
Secure Ideas CEO Kevin Johnson will discuss security issues with today's technology during IFA's FranCamp 2013: Digital Marketing & Technology Best Practices for Franchising, on May 14 and 15 in Atlanta. Johnson has worked to create solutions for large enterprises and penetration testing for everything from government agencies to Fortune 100 companies. He joins Google's Jenya Denissova, WIRED Magazine UK's David Rowan and Yelp's Darnell Holloway in a lineup full of dynamic speakers. Download the updated brochure and register today.
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Beat the April 30 CFE re-certification deadline
If you're a Certified Franchise Executive who was certified or re-certified in 2010, you were due to re-certify no later than Feb. 1, 2013. CFEs must re-certify every three years. The ICFE Board has granted an extension until April 30. After that date, any CFE who fails to re-certify, can only regain the CFE designation by beginning the program over again. Re-certification applications for CFEs who must re-certify by Feb. 1 of next year can be submitted at any time. Contact IFA Certification Program Manager Rose DuPont with questions.
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IFA Member MondaySponsored By
2012 was a record-breaking year for Firehouse Subs
Firehouse Subs surpassed company goals and industry averages, resulting in record-breaking numbers for 2012. The brand opened 98 new restaurants and added 144 new franchisees during the year. The average unit volume grew from $648,407 to $731,006, an increase of 12.7%. Bolstered by a same-restaurant sales increase of 7.8%, overall system-wide sales grew from $285 million in 2011 to $385 million in 2012, an increase of 35.2%.
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Solving the Healthcare and Insurance dilemma for Franchises
30 years ago we revolutionized franchise funding. Watch us do it again with Benetrends Insurance Solutions, a nationally licensed full service insurance agency. We offer economical solutions for the Health, Business and Life Insurance needs of the franchise industry. Our payroll division offers HR services dedicated to the needs of small business owners.
Policy and Finance Update
Immigration reform bill gets support from food-service industry
New immigration reform legislation from the "Gang of Eight" senators has garnered support from the food-service industry. The bill earned praise from IFA President and CEO Steve Caldeira for its measures, including one that would allow employers to fill less-skilled jobs with American workers before hiring foreign workers. Caldeira lauded the proposed bill's visa policy as "a positive step toward creating a pathway for the future flow of workers needed to fill jobs in the restaurants, hospitality and service sectors in franchising." Nation's Restaurant News (free registration) (4/19)
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Nobody can go back and start a new beginning, but anyone can start today and make a new ending."
-- Maria Robinson,
American writer
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