Top tweets: Association leader Q-and-As, salaries and changes | 3 ways to ensure changes don't go disastrously wrong | SmartBrief launches health care publications
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April 16, 2012
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What's Happening
Combine social media with trade shows to be talk of the town
Business-to-business marketers can integrate their social media tactics with trade shows by creating video content and running live Twitter feeds with special hashtags, Adam Karwoski writes. Facebook-page contests with prizes can attract booth traffic, and posting photos and inviting a guest blogger can get attendees talking your company up. Be sure to start early so you can use social tools to promote your presence before the event starts. Social Brand U (4/3)
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3 ways to ensure changes don't go disastrously wrong
When a change effort goes catastrophically wrong, it's often the fault of the leaders behind the project, writes Mary Jo Asmus. Micromanaging your team and undermining their decisions is a quick way to hamstring change efforts and make your workers feel unappreciated, Asmus writes. SmartBrief/SmartBlog on Leadership (4/4)
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SmartBrief launches health care publications
SmartBrief launched two weekly digital-media news services in partnership with the Association of Military Surgeons of the United States and the National Association of Neonatal Nurses.

NANN is the professional voice that shapes neonatal nursing through expertise in practice education, research and professional development. NANN SmartBrief will stay on top of the most relevant news affecting the neonatal nursing industry.

AMSUS was chartered by Congress in 1901 to advance the knowledge of health care within federal agencies and to improve the effectiveness and cohesiveness of federal health care services. AMSUS SmartBrief contains industry news for AMSUS members and health care professionals working in federal agencies.

Interested in partnering? Click here to learn more or e-mail us today.
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Leadership Focus
How to convince talented workers to stay put
Recruiting and retaining highly skilled local workers is the key to expanding into developing markets, says Abdulkarim Julfar, CEO of the Middle East telecom company Etisalat. Companies need to think creatively to keep developing-world professionals happy since many would prefer to be based in Europe or the U.S. "It is a constant challenge to attract those with the necessary skills -- who are often recruited elsewhere -- to stay in the country," Julfar says. Strategy+Business online (free registration) (4/9)
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3 questions to help leaders prepare for the worst
Managers can prepare for unknown dangers by imagining the worst, devising a response plan and asking whether their team is up to the challenge, John Baldoni writes. "Very often members of a leadership team are equipped to manage when the going is good, but what happens when the bad gets into fear?" Baldoni writes. "... You need leaders who can cope with [setbacks] and maintain the discipline to persevere." CBS MoneyWatch (3/26)
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Are you a decision-maker or a habit-follower?
Big Think
Nearly half of our daily choices aren't really choices -- they're the result of our habits, says journalist and "The Power of Habit" author Charles Duhigg in this Big Think video. Leaders should use that knowledge to re-examine whether company structures and decisions are smart or simply rote, he says. SmartBrief/SmartBlog on Leadership (4/10)
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About SmartBrief
What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. Nearly 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk.
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Media 2.0
Keeping content fresh, relevant, available is key in marketing
Good content strategy should include ways to maintain and repurpose content so it stays fresh and relevant and is made accessible through different channels and formats, writes Jeff Freund of Limelight Networks. A company's website remains the most important venue, and targeting strategies are important in finding the right audience. iMedia Connection (4/3)
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Agency creates a bad-news alternative to the "like" button
It doesn't always feel appropriate to "like" shared photos or stories about catastrophes and other social ills, so DDB Worldwide has created an "I Care" Facebook button for use by publishers and bloggers. Sites using the tool can also have the button steer readers to donation pages or online petitions. "We felt there must be another way to solve this problem. If you could tell people 'I Care,' that means so much more than 'like,' " says Matt Eastwood, chief creative officer at DDB New York. MediaPost Communications/Marketing Daily (4/9)
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LinkedIn tools can segment followers, track with analytics
Companies with followers on the LinkedIn business social network will be able to segment them through a program called "Targeted Updates" and track them via "Follower Statistics." AT&T, Samsung Mobile, Dell and Microsoft have been beta testing the programs, which roll out to everyone later this year. Business Insider (4/10), MediaPost Communications/Online Media Daily (4/10)
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Other News
SmartNugget
3 keys to winning over clients, employees and customers
Business gets done because people are won over by counterparts with strong powers of persuasion, writes consultant Shannon Alter. Having a big network is important, but that's only the first step in gaining influence. "Knowing a lot of people is valuable. Knowing where and how to tap into your network: Priceless," Alter writes. SmartBrief/SmartBlog on Leadership (4/2)
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About SmartBrief
SmartBrief publishes industry-specific e-mail newsletters in partnership with more than 180 leading associations, professional societies, corporations and nonprofits. More than 5.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time.
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