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| SmartBrief on Social Media |
| September 10, 2012 |
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Do social media managers need adult supervision?
Social media managers are on the front lines as brands engage consumers on social networks, but does that make them marketing professionals? Young managers say they have an instinctive understanding of social media's marketing potential, but some marketers say it's important to keep the two disciplines separate as social media matures. "Being a paid social media staffer doesn't mean you are a professional marketer,? Deep Focus CEO Ian Schafer says. Adweek (9/10)
Instagram is a hit with tweens
Instagram has the same age restrictions as Facebook, but the application is becoming popular among under-age mobile-device users, Michelle Meyers writes. At least a million teens reportedly visited Instagram during July, and studies show that posting videos and photos remains the most popular online activity for young Web users. The site's lower profile means tweens often can escape the parental surveillance they'd face on other social networks, Meyers writes. CNET (9/8)
Other News
Brands, social networks aim to steal the show at Fashion Week
Social networks and socially savvy brands are set for New York's Fashion Week. Twitter is running a curated "fashion guide" with content from bloggers, designers, models and other fashionistas, while fashion houses and media groups are finding ways to engage fashion lovers. "Everyone feels entitled to participate in fashion. ... It has become national entertainment versus an industry must-do, must-attend event," says Brandon Holley, editor-in-chief at Lucky magazine. Mashable (9/10) CNN (9/10)
UNICEF launches Pinterest campaign around girl in Sierra Leone
UNICEF has created a Pinterest page for a young Sierra Leone girl named Ami Musa in a bid to draw a contrast between first-world and developing-world aspirations. Musa's posts highlight her desire for potable water, an education, food and cleaning supplies. "UNICEF has turned that naked consumerism on its head with a Pinterest board that showcases a human being's most basic wants," Joe Berkowitz writes. FastCoCreate (9/7)
Social data is a goldmine, researchers say
Scientists at universities and research institutions say they're developing new ways to detect, gather and make sense of data from social networks. The algorithms and processing engines now in development are designed to work rapidly with massive data sets, allowing researchers to find and interpret patterns in people's online relationships and social exchanges. The emphasis isn't on improving social media, however, so much as solving real-world issues, experts say. GigaOm (9/7)
Good community managers are worth their weight in gold
Brands that want to build strong online communities should invest heavily in recruiting world-class community managers, and should encourage them to leverage the company's culture and brand identity in order to forge a coherent digital tribe, Adi Gaskell writes. "[C]reating the right corporate culture is crucial in ensuring that everyone involved in your communities is aware of what's expected of them," Gaskell writes. SmartBrief/SmartBlog on Social Media (9/10)
Rise of the cyborg cockroaches
Researchers have found a way to implant a microcontroller into the sensory organs of Madagascar hissing cockroaches, allowing them to prod and steer the critters along a track by remote control. The cyborg insects could one day be used to search disaster areas for survivors, scuttling into areas too cramped or unsafe for human rescuers, this article notes. Engadget (9/6)
Featured Content
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Top five news stories selected by SmartBrief on Social Media readers in the past week.
Results based on number of times each story was clicked by readers.
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--Ian Schafer, CEO of Deep Focus, as quoted by Adweek |
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I don't want to belittle the role of the online community manager because they are important. But that call and response isn't leading up to greater marketing goals."