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November 27, 2012
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News for marketers on the boomer and senior markets
  Marketing 
 
  • U.K.'s Tesco revises smartphone sales approach
    The technical language used to sell smartphones is not successful with consumers over 50, the U.K.'s Tesco has found. On the other hand, the research found this age cohort believing in the importance of technology, with a majority saying they enjoy the learning challenge. The chain responded by signing on older salespeople who can talk to their peers about various phone offerings without resorting to jargon. Pocket-Lint.com (U.K.) (11/14) LinkedInFacebookTwitterEmail this Story
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  • Smartphones are plenty capable but not usable
    Smartphones dazzle tech lovers, but seniors are not convinced. The percentage of seniors using smartphones has not measurably increased. The absence of usability standards leaves much to be desired for consumers wanting a device that functions intuitively. "In the meantime, we must sit patiently with our new gadgets that are, sadly, not part of any design for all carefully considered ecosystem -- but are really just disposable junk-to-be -- it is no wonder that two year contracts are the norm," writes Laurie Orlov. Aging In Place Technology Watch/Laurie Orlov's blog (11/18) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
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  SmartQuote 
Every path hath a puddle."
--George Herbert,
Welsh-British poet, orator and priest


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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