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|Location SmartBrief: Business Game Changer|
|April 25, 2012|
Imagery providers could face federal budget cuts
The Obama administration may be looking to cut imaging funding by more than half in its fiscal 2013 budget proposal, sources say. While the government has not officially proposed a funding level for satellite imagery programs, military officials believe other government-owned equipment would be capable of filling the military's needs in that area. The possibility of cuts has raised questions about the future of imagery providers who receive a great deal of business from government contracts, but executives at DigitalGlobe and GeoEye say their firms continue to see strong demand. CNBC (4/20)
Carriers object to proposed Calif. limits on tracking devices
A wireless industry trade association has objected to California legislation that would limit authorities' ability to track a wireless user's location, saying the bill would "create greater confusion for wireless providers when responding to legitimate law enforcement requests." The measure would require police to procure a search warrant before tracking phone customers, except in emergencies. CNET/Privacy Inc. blog (4/23)
Foursquare helps researchers rethink the concept of neighborhood
Researchers at Carnegie Mellon University are using Foursquare's check-in data to develop "social proximity" maps of New York, San Francisco and Pittsburgh neighborhoods. The maps offer a finer resolution than typical neighborhood definitions, grouping people by location but also by activities and other social data. "It's a really interesting way to see a snapshot of the structure of the city," researcher Justin Cranshaw says. MIT Technology Review online (4/18)
New Balance store in Boston boosts foot traffic with RFID
The New Balance Experience Store in Boston uses RFID technology to attract customers. The shoe store, located near the finish line of the Boston Marathon, handed out prize cards embedded with UPM Trap EPC Gen 2 RFID tags at the race. When the cards are redeemed, they're read by near-field antenna, and the prize is displayed on a screen. RFID tags are also embedded in the shoes on display, and information about the shoe is displayed on a nearby screen when customers pick up the shoes. The store can track a shoe's popularity by studying its movements within the store. RFID Journal (4/23)
Scalability means GIS utility success for one S.C. town
Scalability was the key concept when the Joint Municipal Water and Sewer Commission of Lexington County, S.C., began mapping its utilities six years ago. The project started with the sewer system, where survey-grade GPS technology was used to create a geo-database. From there, officials expanded and fully integrated the system to make it a one-stop shop for workers. A mobile Web-based application connects workers with the office and makes sure they have constant access to the latest data. CE News (4/2012)
A guide to mobile advertising for small businesses
Mobile advertising can allow small-business owners to target customers within specific geographic areas, writes Zephrin Lasker of Pontiflex. "Small businesses should choose solutions that allow them to target customers by a location size that is most relevant to their business," he writes, adding that it's important to focus on mobile apps and to try offering special deals. Mashable (4/21)
Who within an organization should be responsible for location information strategies?
|Chief marketing officer||60.00%|
|Director of digital strategies||20.00%|
|GIO (geospatial information officer)||0.00%|
|LIO (location intelligence officer)||0.00%|
|None of the above||0.00%|
Check out this industry event
The second annual Location Intelligence for Enterprise USA conference is coming up June 14 and 15 in Chicago. Check out the details.
Imaging Notes Magazine and Vector1 Media create strategic alliance
Two geospatial media companies, both in Denver, have announced a strategic partnership to better serve readers and advertisers through combined competencies. This alliance includes the quarterly Imaging Notes print publication and Vector1 Media's online publications, Sensors & Systems and Informed Infrastructure, for audience outreach, shared online capacity, extension of editorial coverage, the packaging of marketing opportunities and the production of events.
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