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April 26, 2012
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News and Information on Branded Content, provided by Custom Content Council

  Content Marketing 
  • Ford's "Escape Routes" brings branded content into prime time
    Ford has taken branded content a step further with "Escape Routes," a reality show on NBC that focuses on Ford's 2013 Escape. The automaker's previous efforts in social media and content production were instructive, executives say, helping to create "a show that seamlessly incorporates its product's best assets," Ari Karpel writes. Ford's Crystal Worthem says "we came to realize ... that if we gave these people vehicles for this amount of time and we gave them little missions to do, everything else is just them living their life in this car and telling the world about it." FastCoCreate (4/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Social Media 
  • London Olympics could mean the summer of social media
    The London Olympics will be the biggest test of social media in that event context, representing a potential shift from paid to shared media for many brands. Samsung, Coca-Cola, Procter & Gamble and others have already started with elaborate social media plays, taking advantage of how marketing can be extended beyond the two weeks of the Games themselves. Reuters (4/18) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Beware of Panda when producing original content
    Google's updates to its Panda algorithm mean it's important to make sure that the search engine recognizes you as the original author of your content, Janet Driscoll Miller writes. Panda's attempt to downplay duplicate content can mean that original content moves down in the listings when it's subsequently used by others, but there are ways to avoid that trap, Miller writes. MediaPost Communications/Search Insider blog (4/25) LinkedInFacebookTwitterEmail this Story
  • How to get the most out of Pinterest's video feature
    Social network Pinterest now offers video, and observing a few guidelines can help brands take full advantage, Grant Crowell writes. It's important to distinguish a posting with a distinctive thumbnail that does more than draw on a still image from the video. And the video itself should be kept appropriately short for browsing. Mashable (4/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  Updates from the Custom Content Council 
  • The Custom Content Council is Leveraging Social Media for Members
    The Custom Content Council is delivering content via Twitter, Facebook, blogs and more -- all designed to trumpet your work through various social means. Want to submit an article or blog post? Contact and let the content conversation begin. LinkedInFacebookTwitterEmail this Story
One person with a belief is equal to a force of 99 who have only interests."
--John Stuart Mill,
British philosopher and political economist

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    About Custom Content Council
    The Custom Content Council is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. Custom publishing is defined as marrying the marketing ambitions of a company with the information needs of its target audience. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.
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