<% ADLIST_MEGA section={"sectionId":"TOPBANNER","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS1","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS2","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS3","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS4","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"NEWS5","pickFromSponsorship":false,"pickFromHorizontal":false} section={"sectionId":"NEWS6","pickFromSponsorship":true,"pickFromHorizontal":true} section={"sectionId":"FEATUREDCONTENT","pickFromSponsorship":true,"pickFromHorizontal":true} issueId=7920124B-70EE-45CD-B10D-D6B535AF144F%>
ZenithOptimedia sees ad growth on the horizon | How LinkedIn company pages can bear fruit for your business | Social tools should transform B2B communications
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=TOPBANNER %>
March 14, 2012
CONNECT WITH ANA FacebookTwitter
ANA Business Marketing SmartBrief
News for business-to-business marketing professionals | ANA.net
SIGN UP ⋅   FORWARD
<% ADLIST_BEGIN %>
Top Story
[[ logo ]]
Top Story
<% ADLIST_END sectionId=NEWS1 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS1 MEDIUM_RECTANGLE %>
ZenithOptimedia sees ad growth on the horizon
ZenithOptimedia revised its global ad-spending forecast made in December up a notch, predicting a 4.8% increase, to $489 billion, this year. Battered Europe is expected to stay down, but Asia and Latin America will compensate. Projections call for 5.3% growth in 2013 and 6.1% in 2014.
Advertising Age (tiered subscription model) (3/13),  Reuters (3/13),  The New York Times (free-article access for SmartBrief readers)/Media Decoder blog (3/13) 
LinkedIn Twitter Facebook Google+ Email
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS1 %>
<% ADLIST_BEGIN %>
Lead Generation
[[ logo ]]
Lead Generation
<% ADLIST_END sectionId=NEWS2 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS2 MEDIUM_RECTANGLE %>
How LinkedIn company pages can bear fruit for your business
Creating a company page for the LinkedIn social network can bear fruit with a little care and feeding, writes Stephanie Sammons. Maximizing the real estate of the Overview tab means going beyond describing the company and offering a call to action. A LinkedIn page also can be a great venue for demonstrating the value of your company's services or products.
Social Media Examiner (3/13) 
LinkedIn Twitter Facebook Google+ Email
Social tools should transform B2B communications
Business-to-business companies are looking for new kinds of relationships with their marketing partners, as their needs have changed, writes Christopher Rollyson. Social media has made large-scale communications more feasible in the B2B space, even offering the opportunity for many one-on-one conversations, radically shifting the B2B sales and marketing paradigm, he notes. Marketers need to find ways to reach out to potential buyers in a more direct way than ever before, allowing them to use conversations, instead of content, as the basis for their efforts.
SocialMedia.biz (3/13) 
LinkedIn Twitter Facebook Google+ Email
Ready or not, Facebook changes are almost upon us
Facebook is rolling out a new format for its brand pages, so you should get ready for the change, writes Lisa Barone of Outspoken Media. You'll need to pick a large "cover photo" to represent your brand, in addition to a smaller profile photo that looks good as a thumbnail. New features can give companies more control over how their updates are presented to visitors of their pages, she notes.
Small Business Trends (3/13) 
LinkedIn Twitter Facebook Google+ Email
Other News
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS2 %>
General Insights & Strategies
Cloud computing requires fundamental rethinking of services
Gartner predicts that cloud computing will replace the personal computer as the most important technology tool by 2014. Companies will have to adapt to allow for more mobile technology, more virtualized services and greater consumerization of IT, the report finds. The cloud revolution "will require enterprises to fundamentally rethink how they deliver applications and services" and keep security concerns top of mind, the report notes.
Wired online/Cloudline blog (3/12) 
LinkedIn Twitter Facebook Google+ Email
E-mail marketing service debuts from Thomas Industrial Network
Thomas Industrial Network's e-mail marketing service came about in response to a survey showing that more than half of industrial product purchasing starts with an e-mail. Thomas's service offers strategy, design and content-creation help, as well as follow-up analytics.
BtoB Magazine (3/13) 
LinkedIn Twitter Facebook Google+ Email
Other News
 
If your company needs to grow faster, more efficiently, and profitably, and you need to strike a stronger partnership with sales, then GROW is for you and your colleagues in sales, sales enablement & CRM management. This year's BMA 2012 conference zeros in on what it takes to grow profitable, enduring, ever-deeper b2b customer relationships. Get more.
Advertisement
<% ADLIST_BEGIN %>
.
[[ fcSectionHeader ]]
[[ subHeader ]]
[[ logo ]]
[[ fcSectionHeader ]]
[[ subHeader ]]
LinkedIn Twitter Facebook Google+ 
LinkedIn Twitter Facebook Google+ 
149717FD-7617-4D12-AE2C-D4230A20F236 7920124B-70EE-45CD-B10D-D6B535AF144F #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; padding-left:15px; padding-right:15px; 14px
Click here to learn more about Featured Content
<% ADLIST_END sectionId=FEATUREDCONTENT %>
<% ADLIST_BEGIN %>
Next Practices
[[ logo ]]
Next Practices
<% ADLIST_END sectionId=NEWS3 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS3 MEDIUM_RECTANGLE %>
Should you star in your company's TV ads?
TV commercials that feature a company's chief executive tend to outperform other ads, according to an Ace Metrix study. Still, while making a personal pitch works for charismatic bosses such as Jim Koch of Samuel Adams and John Schnatter of Papa John's, not everyone can pull it off. "CEOs who are dull, boring, or fail to positively differentiate a brand are the kiss of death in advertising," writes Ace Metrix chief Peter Daboll.
Forbes (3/13) 
LinkedIn Twitter Facebook Google+ Email
6 ways for CEOs to show their softer side
Bosses don't have to be tough guys, arrogant or mean to succeed, writes CEO Gary Burnison of Korn/Ferry International. It's often better to take a gentler, humbler and more compassionate approach to leadership, persuading and charming people rather than steamrollering them. "Leadership is all about how you make other people feel," Burnison writes. "Your achievement as a leader is measured in the success of others."
Fast Company online/FC Expert Blog (3/13) 
LinkedIn Twitter Facebook Google+ Email
Other News
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS3 %>
<% ADLIST_BEGIN %>
Marketing Technology & Innovation
[[ logo ]]
Marketing Technology & Innovation
<% ADLIST_END sectionId=NEWS4 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS4 MEDIUM_RECTANGLE %>
Kate O'Brien
is the new retail group marketing director for Daisy Group.
B2B Marketing (3/12) 
LinkedIn Twitter Facebook Google+ Email
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS4 %>
<% ADLIST_BEGIN %>
Association News
[[ logo ]]
Association News
<% ADLIST_END sectionId=NEWS5 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS5 MEDIUM_RECTANGLE %>
Awards -- Deadline for entries to the BMA B2 Awards Competition 2012 is extended
The deadline for entry submissions has been extended to March 22. The B2 Awards recognizes and honors business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions. The B2 Awards also honor marketing activities targeting not just traditional customer and prospect audiences, but other key stakeholder audiences and demand drivers, including employees, sales forces, channel partners, government, consumers (as in b2c2b), NGOs and industry and financial analysts, among others. Read more.
LinkedIn Twitter Facebook Google+ Email
BMA Northern California -- Event -- Lessons from a CMO: Leveraging big data to accelerate marketing
This event will be held Wed., Mar. 28, from 5:30 p.m. to 8 p.m. at EMC in Santa Clara when the NorCal BMA welcomes Alexandra Morehouse, CMO, AAA of Northern California. 71% of all CMOs around the world cited "the data explosion" as their #1 concern in the coming year, and the issue for which they feel least prepared. Get clear, practical guidance to what you need to know and how you can apply it to your business. What exactly is "Big Data?" Is it new? Read more.
LinkedIn Twitter Facebook Google+ Email
Learn more about ANA:
Home | About BMA | Chapters | Events | Join BMA | Resources
<% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS5 %>
<% ADLIST_BEGIN %>
.
Business Tips and Advice
Sponsored Content from American Express
[[ logo ]]
Business Tips and Advice
Sponsored Content from American Express
<% ADLIST_END sectionId=NEWS6 ISLOGO %>
<% ADLIST_BEGIN %><% ADLIST_END sectionId=NEWS6 MEDIUM_RECTANGLE %> <% ADLIST_BEGIN %> #00A551 16px Helvetica bold color:#00A551; font-size:16px; font-family:Helvetica; font-weight:bold; text-decoration:none; line-height:20px; display: block; #000000 14px Helvetica normal font-family:Helvetica; font-size:14px; color:#000000; line-height: 20px; <% ADLIST_END sectionId=NEWS6 %>
  
  
Be sincere; be brief; be seated.
Franklin D. Roosevelt,
32nd U.S. president
LinkedIn Twitter Facebook Google+ Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Ambreen Ali
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information