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June 18, 2013
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News for marketers on the boomer and senior markets
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  • Cities need to face up to challenge of an older population
    Cities in the U.S. have generally been designed to accommodate average people with average abilities. But as that average creeps up in age and those abilities degenerate, cities will need to rethink and redesign to adjust for slower movement and reaction times. "From a social standpoint, we're way, way behind other countries in terms of how we approach our elders," said Margaret Neal, director of Portland State University's Institute on Aging. CityLab (6/11) LinkedInFacebookTwitterEmail this Story
  • Demand for separate living spaces in a home is expected to increase
    As baby boomers age and some move in with their children, the number of people living in multigenerational housing is expected to increase from the current 51.5 million. That growth, combined with a need for flexible housing because of the recession, has led to the return of a "home-within-a-home" trend that carves out a separate living space within a single house, such as Lennar's NextGen homes. CBS MoneyWatch (6/17) LinkedInFacebookTwitterEmail this Story
  • Survey: Boomers report 6-figure losses of retirement savings
    A survey of 50- to 70-year-olds with more than $100,000 in cash saved for retirement found that 90% suffered an average loss of $117,000 in assets during the economic downturn. The Ameriprise Financial survey also found that 40% experienced at least five events that caused total losses averaging $144,000. "The financial fallout from these events can be dramatic," said Suzanna de Baca, Ameriprise vice president of wealth strategies. Senior Housing News (6/11) LinkedInFacebookTwitterEmail this Story
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  • Boomer marketing tips from the "Man of Steel"
    Boomers have always been huge influencers of the "zeitgeist" or "the spirit of the age" in our culture; they affect the mood of our country in major ways. The new Superman movie making its way to theaters this summer does a good job tapping into today's zeitgeist. Read more about what lessons the Superman movie offers to help you modify your marketing to better connect with baby boomers. Read these 3 tips on the Immersion Active Blog. LinkedInFacebookTwitterEmail this Story
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A human being can survive almost anything, as long as she sees the end in sight."
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