Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ezebCrsecsdhBcfBXRwh?format=wireless

June 18, 2013
Sign up | Forward | Archive | About Us 
News for marketers on the boomer and senior markets
  Marketing 
Media Planning to 50+ Consumers.
Discover the best media strategy for your online campaign and know your marketing investment has every advantage to generate a positive ROI. Immersion Active's 50+ Online Media Mix Strategy gives you a tool to better understand your consumers and recommend the best media mix and placements for your campaign. Learn more or contact marketing@immersionactive.com today.
  Technology 
  • Other News
  Trends and Insights 
  • Cities need to face up to challenge of an older population
    Cities in the U.S. have generally been designed to accommodate average people with average abilities. But as that average creeps up in age and those abilities degenerate, cities will need to rethink and redesign to adjust for slower movement and reaction times. "From a social standpoint, we're way, way behind other countries in terms of how we approach our elders," said Margaret Neal, director of Portland State University's Institute on Aging. CityLab (6/11) LinkedInFacebookTwitterEmail this Story
  • Demand for separate living spaces in a home is expected to increase
    As baby boomers age and some move in with their children, the number of people living in multigenerational housing is expected to increase from the current 51.5 million. That growth, combined with a need for flexible housing because of the recession, has led to the return of a "home-within-a-home" trend that carves out a separate living space within a single house, such as Lennar's NextGen homes. CBS MoneyWatch (6/17) LinkedInFacebookTwitterEmail this Story
  • Survey: Boomers report 6-figure losses of retirement savings
    A survey of 50- to 70-year-olds with more than $100,000 in cash saved for retirement found that 90% suffered an average loss of $117,000 in assets during the economic downturn. The Ameriprise Financial survey also found that 40% experienced at least five events that caused total losses averaging $144,000. "The financial fallout from these events can be dramatic," said Suzanna de Baca, Ameriprise vice president of wealth strategies. Senior Housing News (6/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Immersion Active News and Events 
  • Boomer marketing tips from the "Man of Steel"
    Boomers have always been huge influencers of the "zeitgeist" or "the spirit of the age" in our culture; they affect the mood of our country in major ways. The new Superman movie making its way to theaters this summer does a good job tapping into today's zeitgeist. Read more about what lessons the Superman movie offers to help you modify your marketing to better connect with baby boomers. Read these 3 tips on the Immersion Active Blog. LinkedInFacebookTwitterEmail this Story
Learn more about
Immersion Active
About Immersion Active  |  50-Plus Expertise  |  Our Services  |  The Book
Boomer Marketing Case Studies  |  Resources for Marketing to Boomers and Seniors

  SmartQuote 
A human being can survive almost anything, as long as she sees the end in sight."
--Elizabeth Wurtzel,
American writer and journalist


LinkedInFacebookTwitterEmail this Story

 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy
 
Contact Immersion Active
Immersion Active
44 N. Market Street
Frederick, MD 21701
(301) 631-9277
info@immersionactive.com
 
About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
 Recent Immersion Active SmartBrief Issues:   Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2014 SmartBrief, Inc.® Legal Information