Study: ERs should hire interpreters to reduce treatment errors | Knowing Mandarin is now a sales asset for high-end retailers | Diplomats' poor language skills could be costly to their country
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April 19, 2012
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Corporate & Government Spotlight
Expanding exports requires more language skills for U.S. companies
U.S. firms are looking overseas to expand their businesses with exports. Companies in the Minneapolis-St. Paul area in Minnesota, for example, hope to double exports over the next five years. To accomplish that, companies need to hire more workers who speak the languages of growing markets, such as China and Brazil. Recruiting is difficult as employers seek workers with language abilities as well as the specialized skills or knowledge needed for their industries. Star Tribune (Minneapolis-St. Paul, Minn.) (4/14)
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Study: ERs should hire interpreters to reduce treatment errors
A study published in the Annals of Emergency Medicine discovered that errors in emergency rooms were about double when the facilities lacked a trained interpreter to interact with non-English-speaking patients. Hospitals that receive federal money are required to provide translation services, but the study indicates that work is done best by a professional interpreter, as opposed to a family member of the patient or a member of the hospital staff without medical training. (4/18)
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Language Education Update
"Foreign-language bowl" offers a fun-filled day for students
For the past 27 years, student from high schools in southern Indiana have competed in an annual event to test their abilities in French, German, Latin and Spanish. The Foreign Language Academic Bowl tests students' skills and also allows them to express their creative side with a singing competition. Evansville Courier & Press (Ind.) (free registration) (4/16)
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Parents organize to get more language lessons for their children
Parents in the Wayzata School District near Minneapolis bring their children to an early-morning program at a church, where the students are immersed in learning foreign languages from native speakers. The program, for children in grades K-8, started 10 years ago when parents felt the district wasn't doing enough to promote immersion instruction. Star Tribune (Minneapolis-St. Paul, Minn.) (4/17)
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Foreign-language education declines in U.S. when needed most
As budget pressures and other challenges mount for U.S. schools, many districts are dropping foreign-language education, especially in primary and middle schools. Stephen Palacios argues that this trend is going in the wrong direction. The Huffington Post (4/15)
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Training & Technology
Interacting with a native speaker in real time
Courtney Johnson writes about how the French faculty at the University of Minnesota devised a way for students to immerse themselves in the language by using Skype to speak with college students in France. The students work on their conversational skills, improve their accents and teach one another about French and American culture. The Minnesota Daily (University of Minnesota) (4/18)
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Rosetta Stone News
Meet the new Rosetta Stone CEO at tonight's webinar
Meet our new CEO, Steve Swad, on April 19 at 9 p.m. EDT as he shares insights into the future of Rosetta Stone and the value of our customers. Hear from other special guests, including Jay Topper, senior vice president of Customer Success, one of our Rosetta Studio coaches, and a couple of other members of the company. Register here.
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Rosetta Stone Inc. and Lodi Unified School District announce language-learning program on the iPad device
"We are finding that our students are reacting very positively to Rosetta Stone solutions," said Art Hand Jr., assistant superintendent for Lodi Unified School District. "Children that have more limited language skills are often less confident in the classroom setting. Now that students are working with a program that enables them to go at their own pace and focus on areas where they tend to struggle, we see their confidence increasing. They're excited about speaking and learning." Read more.
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Things alter for the worse spontaneously, if they be not altered for the better designedly."
-- Francis Bacon,
British author and statesman
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About Rosetta Stone
Rosetta Stone Inc. provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone language-learning solutions are used by schools, corporations, universities, government agencies and millions of individuals in over 150 countries throughout the world. For more information, visit
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